MEDIA KIT 2014 广告刊例
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A series of the most multi media categories brands. A media platform with the greatest social impact.一个拥有最多媒体品类的系列品 一个拥有最多高质素都市受众的杂志集群 一个具有最大社会影响力的媒体平台 A collection of magazine possesses the largest number of high-quality urban audiences. 《时尚芭莎》 、《芭莎商业》 、 《芭莎男士》 、 《芭莎珠宝》 、 《芭莎艺术》 、 《时尚全书(女装版)》 、 《时尚全书(男装 版)》7本顶级杂志,全面覆盖中国最有素质和消费实 力的高端都市人群,成为无所不在、涵盖男女时尚、生 活、商业、艺术、娱乐、珠宝、设计各领域,出品最具 品质杂志、最具影响力的媒体品牌。 创办芭莎明星慈善夜,引领慈善时尚,改写慈善进程,累计1.5 亿善款帮助无数贫困妇女儿童,成为中国社会影响力最大国家 级慈善活动。拥有528万月度发行量,阅读人群超过千万,在 CMMS和H3数据调研中,皆居榜首、影响力直达中国最高素 质都市男女读者。芭莎系列杂志,以最精准的内容+受众双重 聚合力,和整体影响力,传播和创造客户品牌价值的最大化。 With《 Harper’s Bazaar》,《 Bazaar Men Business》,《 Bazaar Men Style》,《Bazaar Jewelry》, 《Bazaar Art》, 《Bazaar Fashion Bible(Women’s Edition)》, 《Bazaar Fashion Bible(Men’s Edition)》 7 Best Selling Magazines Covering China's Most Elite Social Audience With The Highest Purchasing Power. Fullilling Each Part Of Our Reader's Multifacinated Life With Top Women And Men's Fashion Trends,Lifestyle,Business,Art,Entertainment,Jewlry,And Designs With The Highest Social Inluence And Purchasing Power Throughout China. Bazaar Charity Night Event, Changing How We View Charity Events In China. It Had Accumilated Over One Hundred And Fifty Million Helping Needy Women And Children Throught China, Becoming The No.1 Charity Event In The Nation To Date. With The Highest Circulation Rate Of Over 5.28 Million And Loyal Hundreds Of Millions Of Readers. Bazaar Magzine Was Rated Number One From Cmms And H3 Research Corporation. It Has The Highest Inluence Amongest Customer Purchasing Power. Brands Under Bazaar Has The Most Direct Affect Amongest China's Most Elite Group Of Purchasers.
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三重发展 多元绽放 1 2 3 整合强势资源,创新延伸理念。2014年我们推出 BAZAAR iPad、芭莎美容APP、芭莎娱乐网站、以多元 化,多屏化,垂直化,聚合数字用户兴趣,为客户提供 更多数字宣传渠道和平台。 数字 创立“芭莎明星公益慈善基金”,以让慈善影响中国为新 10年梦想,帮助各领域领先企业和品牌,以不同形态举 办多场公益慈善活动,打造《时尚芭莎》和品牌双赢社 会影响力。 活动 Development in three Aspects and a Diversiied Blossom As the most famous magazine brand in China With the advantages of being No.1 Readership of CMMS and H3 for three successive years ;With the editorial idea of“Fashion + Culture”,With emphasizing the ins and outs, wisdom and beauty With the new dream of 10 years of BAZAAR Stars Charity Night,With the three updates of digital, magazine and activity, BAZAAR brings you the most exciting 2014! 《时尚芭莎》12年轮回重生,强力发展,华丽变身一月 双刊,《时尚芭莎》坚持从最高水准为读者提供最为精彩 丰富的成功品味、明星时尚、文化娱乐,全方位满足都 市精英女性的精神物质,生活的双重需求。 杂志 多屏出击 重装上阵 华丽变身 全面创新 慈善公益 绽放中国 中国最为著名的杂志品牌以H3\ CMMS三年同居榜首的傲人优势, 以时尚+文化内外兼修智慧美丽并 重的编辑理念,以NEW10YEARS 芭莎明星慈善夜的中国梦想,以数 字、平煤和活动。三重惊喜为您带 来令人期待的2014年 2014
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上半月 保持高端品质,更多精彩内容 品味成功 成功者的激励,文化艺术的精神食粮明星时尚 激情青春活力,更多电影明星娱 乐带来精彩快乐的都市生活。 双刊 品味成功明星时尚 追求完美的芭莎高端读者一举满足 上下半月出版 智美双全乐趣双享 下半月 出版日期号10 零售价元20 出版日期 零售价 号 元2520 Starting March 2014 Bazaar Magzine Will Become A Semi-Monthly Magazine, Our Semi-Monthly Issue Will Be Tastefully Successful, Celebrity Trends, The Illtimate Fullillment, For The Fashion Trend Thirsty Readers In All Of Us, The First Part Of Our Semi-Monthly, Elegantly High-End Taste, The Aspiring Successor And Artistically Inspired; The Second Part Of Our Semi-Monthly, Top Celebrity Trend-Setters, Plus Celebrity Entertainment, Lifestyle, And Cultural Elements Discerning Our Most Fashionable Readers, Issue Price To Date Is 20Rmb Keeping Up With Our High-End Reader's Lifestyle And Social Needs, It's The Most Valuable Fashion Magazine For The Modern Woman, Double Teaming Beauty And Intellect With Entertainment Fullillment.
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时尚芭莎 Providing The Commercial Needs Of Our Readers The Most Complete Creative Fashion Trends The Most Tasteful Fashion Ideas The Most Exquisit Beauty Finds The Most Succeful Feature Editorial Stories The Most Prestigeous Art And Culture Where The Most Fashionable Woman Can Become The Most Successful, And How The Most Successful Woman Can Become The Most Fashionable! We Continuously Inluence Women's Taste And Trends And Activly Inspirte The Trendy Woman In All Of Us. 向都市最高端女性读者传播最具 风格的时装品味和源源不断的励 志精神。 我们为读者提供 最权威的时装趋势 最完美的时装品味 最精致的护肤妆容 最成功的人物故事 最优雅的艺术文化 让时尚的女性更成功 让成功的女性更时尚 上 半月
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无比美好的 时尚+文化的精彩内容 时尚之美美容之道 人物榜样文化艺术 最高端、最具品味的最深入、最丰富的 最成功、最杰出的最权威、最广泛的 完美 的杂志品质 不断传递正能量 时尚芭莎 内外兼修·智美双全 我们为读者提供 时尚生活和精神世界 为读者带来 Highest magazine quality With attention to wards the inside and outside, both wisdom and beauty. We provide our readers the exciting contents consisting of fashion+ culture. BAZAAR Fashion—High-end and Tasteful BAZAAR Beauty—Profound and Abundant BAZAAR Women—Successful and Inspiring BAZAAR Culture—Authoritative and Facinating BAZAAR delivers progressive energy consistently and brings our readers the tastful fashion life and inner world.
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时尚芭莎 富有个性的时装新潮流 塑造明星般闪亮个人风格 轻松青春美丽形象 Providing Our Readers With Creative Individual Trend Ideas And Finds Including Celebrity Inluenced Fashion Comfortable And Casual Everyday Looks With Elegant Features Top International Stylist Tips, Movie Culture, And Celebrity Trends,It's The Most Exciting Entertainment To Date And The Most Elegant Lifestyle To Uncover Bazaar Will Inspire The Woman In All Of Us To Live Our Lives As Fabulous And As Glamorous As The Celebrity We All Are. 我们为读者提供 让女人生活更美好,拥有 青春明星般的个性风彩。 下 半月 国际顶级名人指导、电影文化、明星时尚 的 最美好地生活最精彩的娱乐
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时尚芭莎 创意非凡明星 全面覆盖都市女性最渴望的休闲生活 不断升级百变自我形象 无限延伸快乐生活半径 最新·最星·最潮 BAZAAR offers the newest, the star-studded and the most fashionable content.We have the extraordinary creativity and all-star cast and use all star celebrities as our creative team so as to get the international and authoritative ilmed entertainment direction. BAZAAR comprehensively covers the most desirable casual living style for urban women by updating the entertainment information and relaxing the readers’ mind. By including Fashion/Beauty/Movie/Star/Entertainment/ Lifestyle all those contents, BAZAAR helps our readers upgrade the self-image consistently and obtains ininite happiness. 升级娱乐资讯放松变幻心情 时装/美容/电影明星/娱乐/生活 全部明星级名人创作团队 国际化深入权威的电影娱乐指导 矩阵
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整合营销 呈现独特精准的 细分内容,吸引精准受众功能性APP Functional APP:Subdivided content precisely analysis target customers 时尚综合信息平台网站Trends Website combined comprehensive fashion information 互动有趣,媒体新体验IPADExcellent experience Interact with IPAD Bazaar 简单实用的时尚资讯微信As simple and functional as WeChat account to push fashion message 微博200多万粉丝量杂志精彩内容抢先奉送 Weibo Two Million fans Fascinate Contents Advance To Offer 新媒体时代 时尚芭莎 Adapt to New Media Trends Launch Bazaar New Media Era Maximized the range and level to communicate with customers Digital Media New communication Platform 最大化与 适应媒体发展潮流 开启BAZAAR 改变 与用户的沟通方式 数字传播新平台 用户深入接触 2014时尚芭莎全力发展多屏数字战略,以高端时尚风格美容 电影、明星、文化艺术为核心内容,打造芭莎官网网站,上下 半月出版的IPAD,KINDLES系列芭莎杂志,时装、精品、美容、 三个芭莎APP,并推出各种数字定制客户服务。
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以慈善旗舰品牌与品牌互动 BAZAAR 明星慈善夜 集结中国最具爱心的明星、企业家、艺术家;荟萃全球 最具社会责任感的顶级品牌、最大公共媒体传播,宣传 范围覆盖全球超过10 亿人。十年坚持,从“让慈善成为 时尚”到“让慈善影响中国”,共募集善款155343868 元。 芭莎公益慈善专项基金 在国家民政部和中国慈善联合会的指导下,在中华思源 工程扶贫基金会设立“芭莎公益慈善专项基金”,更加专 注、专业、长期的把时尚化公益慈善事业推向新的里程。 联动品牌打造网络慈善爱心桥梁 联动爱心品牌,打造中国第一在线慈善公益专营平台, 号召更多普通人为慈善奉献己力,多元化方式推进中国 慈善事业发展,努力实现全民慈善。 Creative marketing strategies Brands First China's biggest brand charity activity Initiate the most expansive charity platform Perfect comprehensive service to charity activities builds up brand honor 创新营销 品牌先行 时尚芭莎 中国最大 全新开创中国 慈善 品牌活动 慈善最 广阔平台公益 缔造品牌荣誉 打造时尚品牌专属活动 中国时尚界 第一把公关交椅 ——上海芭莎能量公关 活动策划有限公司 中国唯一具有全线时尚产品营 销推广经验的专业机构,同时 以慈善活动为主体进行整合行 销。提供时尚化、多元宣传推 广、整合等高品质活动服务, 帮助各领域客户达到最广泛最 具美誉度的企业形象建设。 全方位服务完善的慈善 更
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高端场所精准受众展示 强力进驻Paik Hyatt在华旗下全部酒店,及其余十余家五 星连锁酒店房间摆放;覆盖北京、上海800家高端餐饮 场所、顶级汽车品牌4S店、独立设计师studio、国际品 牌店铺、高尔夫俱乐部、银行、MBA学府等公共区域, 及180家美容连锁机构门店。 多渠道多元化品牌广告宣传 斥资数千万元投放户外大幅广告,覆盖北京、上海、深圳 等一线城市高端地标区域。2014 年用更多元更多选择性 的媒体呈现杂志品牌的竞争力,打造业界第一品牌形象。 联动商场、品牌VIP精准读者赠阅 携手顶级奢侈品牌店铺,及新光天地、老佛爷百货等最 IN高端商场,VIP客户免费赠阅,更精准的直接覆盖目标 读者群。 全网络覆盖线上销售 线上线下联动发行,多渠道同步销售—— IPAD电子杂志、APP产品客户端、多平台 移动终端、二维码优惠购书。2014年更联合 多家中国电商巨头深度合作——天猫、当当 网、卓越亚马逊、京东商城和1号店等,创 立多元化的新销售策略,打造中国第一网络 发行专业渠道。 时装周权威趋势实时发布 独家携手中国两大时装趋势风向标——上海 时装周Fashion Shanghai、中国国际时装周, 重磅推出“芭莎时装周每日快报”项目,以权 威的视角一举独家报道中国真正具有影响力 的时尚盛会。 最震撼 时尚芭莎 打造中国最高端杂志读者 BAZAAR has the most striking promotion for our semi- monthly magazine’s launch by integrating magazines, internet and outdoor advertisement to cover the market panoramically. We also have the most starry launch event by targeting the most accurate audiences and the No.1 occupancy for the most high-end magazine readers in China. BAZAAR makes the perfect women with both glamorous appearance and smart mind. 全城半月刊 上市宣传 成就智美双全的完美女性占有率第一 全景式覆盖 群星璀璨落地发布活动 直击最精准目标人群 杂志 网络 户外广告 跨媒体整合平台
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骄人成绩·验证实力赢 读者 信任 市场 声誉 得 第 名 CMMS《时尚芭莎》 阅读率连续3年1 H3《时尚芭莎》 连续7年阅读率第一名 《时尚芭莎》拥有最具 女性读者消费实力的 数据来源:北京新生代市场监测机构有限公司“中国市场与媒体研究H3 2012” Source: Beijing Sino Monitor Market Research “China’s Market and Media Research H3 2012 ” NO.1 读者年收入 No.1 Readers’ personal annual income BAZAAR17.1万 ELLE16.8万 VOGUE16.6万 NO.1读者率 No.1 Readers rate BAZAAR7.7% ELLE5.7% VOGUE4.5% NO.1 顶级阶层财富女性阅读率 No.1 readership of women from the top income group BAZAAR16.4% ELLE13.5% VOGUE9.3% NO.1女性企业高层管理者阅读率 No.1 readership of female senior managers of enterprises BAZAAR10.3% ELLE8.8% VOGUE4.9% 《时尚芭莎》拥有中国最具品牌认知性的女性读者 NO.1 热衷时尚潮流,喜欢追求流行、时髦与新奇的东西 BAZAAR has female readers who have the highest brand cognitive No.1 Keen on fashion trend, chasing for stylish and novel staff BAZAAR86.4% ELLE82.5% VOGUE78.6% NO.1服饰高消费(年消费>1万) No.1 High consumption on clothing (annual spending over 10 thousand RMB) 女性最爱读《时尚芭莎》: BAZAAR10.4% ELLE 8.3% VOGUE5.9% NO.1女鞋高消费(年消费>1万) No.1 high consumption on lady’s shoes (annual spending over 10 thousand RMB) 女性最爱读《时尚芭莎》 BAZAAR12.6% ELLE8.1% VOGUE8.0% NO.1化妆品高消费(年消费>1万) No.1 High consumption on cosmetics (annual spending over 10 thousand RMB) 女性最爱读《时尚芭莎》 BAZAAR13.4% ELLE10.7% VOGUE10.4% NO.1珠宝高消费(年消费>1万) No.1 high consumption on Jewelry (annual spending over 10 thousand RMB) 女性最爱读《时尚芭莎》 BAZAAR13.2% ELLE9.6% VOGUE7.5% NO.1腕表高消费(年消费>1万) No.1 High consumption on Watches (annual spending over 10 thousand RMB) 女性最爱读《时尚芭莎》 BAZAAR14.6% ELLE10.7% VOGUE9.8% NO.1读者汽车消费(拥有25万以上汽车) No.1 Car consumption (owing a car costs more than 250 thousand RMB) BAZAAR28.6% ELLE24.1% VOGUE24.2% 时尚芭莎 BAZAAR wins the readers’ reliance and market prestige award. Impressive performance veriies its strength. No.1 in readership three years consecutively from CMMS; No.1 in readership seven years consecutively from H3. Our women readers have the highest spending capacity. 最精英 读者群 最强 消费实力 The most elite group The highest spending power
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562 57 816 2013年3~7月 投放页数统计 汽车品牌Car brand 珠宝腕表品牌Jewelry and Watch brand 化妆品品牌Cosmetic brand 时装品牌Fashion Brand 224 162 152 500 45 444 22 BAZAAR ELLE VOGUE BAZAAR ELLE VOGUE BAZAAR ELLE VOGUE BAZAAR ELLE VOGUE 530 345 的传播平台 同类 竞刊 是成功品牌最信任 是时装、珠宝腕表、汽车 三大行业客户第一选择 时尚芭莎 BAZAAR is the most trusted communication platform for successful brands. Is the irst choice for clients in fashion, jewelry and watch and car industries. BAZAAR signiicantly surpasses our competing magazines by distinct advantages. 优势明显远超 Number of advertising pages from March to July 2013
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新格局 开创品牌广告广告营销策略 时尚芭莎 Advertising marketing strategy starts a new pattern for brand advertising. We initiate the most attractive creative cooperation for persistently seeking after a multi-win situation for readers, media and brands. 1.The exalted irst position. Comprehensive upgrade in fashion 2.Strategy of a luxurious consecutive double pages 3.Strategy of a monthly custom-tailor brand magazine 4.Preferential policy of upgrading consecutive multipage advertising 5.Strategy of limiting price and quantity of special format advertisement 6.Strategy of promoting brand with Big Event combined with BAZAAR series magazines 始终追求多赢! 读者媒体品牌 得 开创最有吸引力的创意合作EA DING NEVER STOPKeep 1 尊贵第一席位 全面时尚升级 2 连续豪华完美双跨页策略 3 月度独家定制品牌杂志策略 4 连续多页广告升级优惠策略 5 特殊形式广告限价限量策略 6 品牌大活动芭莎系列杂志 自选组合联动推广宣传策略
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最佳伙伴 品牌合作新选择 我们一直追求创新成为品牌推广的 展示更强形象冲击力的机会。 The New choice for brand cooperation. We keep chasing creativity in order to be the best partner for brand promotion. The opportunity of showing the stronger brand image. April and October double issues consistantly break the high-point of the industry standard and frequently create sales miracles. Special supplements endures great popularity attribute to accurate and practical content. 时尚芭莎 4月/10月双刊屡次刷新业界 水准极限,屡创销售奇迹 主题别册内容精准实用,广受读者欢迎! 我们还有如下出刊计划 JAN: 《明星英国旅游》别册 APR:《时尚芭莎》生活+商务双刊MAY:《完美婚礼》别册 JUL:钟表珠宝别册 DEC:《圣诞》别册 OCT:周年纪念双刊 We also have the following publication plans:
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发行区域 Areas in circulation 中心城市:北京、上海、广州、深圳 Major cities: Beijing, Shanghai, Guangzhou, and Shenzhen 一级城市:杭州,南京,成都,重庆,沈阳,大连 First tier cities: Hangzhou, Nanjing, Chengdu, Chongqing, Shenyang, Dalian, 二三级城市:哈尔滨,西安,昆明,厦门,青岛等 Second and third tier cities: Harbin, Xi'an, Kunming, Xiamen, Qingdao, etc. Professional distribution Comprehensive coverage. Distribution advantages: BAZAAR owns 4,000 promotion resources in second-tier Cities; Market share and exposure up to 95%; 400 high performance proprietary outlets nation-wide; Comprehensive display coverage in 1000 shops, hotels and private clubs; Large amount of enterprises’ purchasing changes into high-end customers’ purchasing; China Merchants Bank (VIP Division), and other enterprises purchase amounts to 40,000 units. 专业发行 全面覆盖 发行优势 时尚芭莎 二线城市宣传资源共计4000个 占有率和95%曝光率高达 充分掌控力的自建终端 遍布全国,已达400家 全国1000家 店铺、酒店、会所摆放 招商银行VIP购书以及企业购书达40000余册 大量的企业购书改成 大量的高端客户购买 订阅 35% Subscriptions 零售 65% Retail 目标发行量 Circulation988,000 发行渠道 Distribution Channels 订阅报刊亭超市机场书店网络高端渠道 SubscriptionsNewsstandSupermarketAirportBookstoreOnlinePremium Channel 3538 144432 25% 北京Beijing 20% 上海Shanghai 10% 广东Guangdong 6% 四川Sichuan 2% 湖北Hubei 2% 天津Tianjin 3% 湖南Hunan 9% 浙江Zhejiang 4% 山东Shandong 6% 辽宁LiaoNing 2% 陕西Shanxi 9% 江苏Jiangsu 2% 黑龙江HeiLongJiang 2% 重庆Chongqing 时尚迅达发行公司 —中国拥有最广泛深入的发行渠道、 发行专业公司 Trends Distribution--Offering the most extensive and in depth distribution and sales channels 专为《时尚芭莎》高端读者群 度身定做的特有发行策略和监督机制终端 Tailor-made distributional strategy and monitoring system for BAZAAR’s premium readers
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版位 position 2014 Rate CaRd(RMB/dps) 封面内折4P IFC Gatefold 1,700,000 第1化妆品品牌 1st Cosmetic Brand 900,000 第1时装品牌 1st Fashion Brand 900,000 第1手表品牌 1st Watch Brand 900,000 第1珠宝品牌 1st Jewelry Brand 900,000 第2化妆品品牌 2nd Cosmetic Brand 850,000 第2时装品牌 2nd Fashion Brand 850,000 第3化妆品品牌 3rd Cosmetic Brand 760,000 第3时装品牌 3rd Fashion Brand 760,000 第4化妆品品牌 4th Cosmetic Brand 720,000 第4时装品牌 4th Fashion Brand 720,000 第5化妆品品牌 5th Cosmetic Brand 680,000 第5时装品牌 5th Fashion Brand 680,000 第6化妆品品牌 6th Cosmetic Brand 670,000 第6时装品牌 6th Fashion Brand 670,000 第7时装品牌 7th Fashion Brand 650,000 第8时装品牌 8th Fashion Brand 630,000 第9时装品牌 9th Fashion Brand 610,000 第10时装品牌 10th Fashion Brand 600,000 第1汽车品牌 1st Auto Brand 600,000 广告价格表广告价格表 Advertising RatesAdvertising Rates 版位 position 2014 Rate CaRd(RMB/dps) 目录前跨页 Spread Before Content 520,000 卷首语对页 From editor irst single page 520,000 目录对页1 1st Table Of Content 500,000 目录对页 2-5 2-5 Table Of Content 480,000 目录对页6-10 6-10 Table Of Content (masthead) 460,000 目录间跨页 DPS within Contents 500,000 头盘单页 FP Before BAZAAR FASHION Section 350,000 头盘跨页 DPS Before BAZAAR FASHION Section 460,000 时装版油光区单页 FP Glossy Paper in FASHION Section 340,000 时装版油光区跨页 Spread Glossy Paper in FASHION Section 430,000 时装版油光区单页+跨页 FP+Spread Glossy Paper in FASHION Section 650,000 时装版块单页 FP In BAZAAR FASHION Section 320,000 时装版块跨页 DPS In BAZAAR FASHION Section 420,000 美容版块单页 FP In BAZAAR BEAUTY Section 280,000 美容版块跨页 DPS In BAZAAR BEAUTY Section 400,000 女人版块单页 FP In BAZAAR LIFE Section 250,000 女人版块跨页 DPS In BAZAAR LIFE Section 360,000 封底5P Outside Back Cover 1,800,000 单页软文 Single Page Advertorial 250,000 跨页软文 Spread Advertorial 350,000 软文编辑费 Editing Fee 10,000/P 客来插放别册20P以下,最低份数20万册,插送费为3.5元/份 Customer Insertion Booklet , No More Than 16P,The Minimum Copies Are 200000. 3.5/份 客来物料装订在杂志内,将收取相应的广告版面费及装订费 Customer Materiel Binding In The Magzine,with Charges of meadia cost and bookbinding fees.
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Advertising SCHEDULE (H)275mm (W)428 mm跨页尺寸 (H)275mm (W)214mm单页尺寸 广告尺寸(需按出血尺寸制作菲林) 全页净尺寸: 275(H)X214(W)mm 全页出血尺寸: 285(H)X224(W)mm 跨页净尺寸: 275(H)X428(W)mm 跨页出血尺寸: 285(H)X438(W)mm 广告操作时间 上半月下半月 出版日 合同截至日期 物料截至日期 Advertising Speciications (based on bleed iles) Full Page Dimensions Full Page Dimensions (Bleed) Double Page Spread Dimensions Double Page Spread Dimensions (Bleed) First half of the monthSecond half of the month Publication date Contract due Material deadline 10号 出版前50天 出版前15天 25号 出版前50天 出版前15天 10th 50 days before publishing 15 days before publishing 25th 50 days before publishing 15 days before publishing
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