FASHIONWITHATTITUDEBEAUTYWITHCREATIVITY
态度决定时尚
创意彰显美丽

INSPIRINGPROVOCATIVEAVANT-GARDEEXCLUSIVE
启发 创新 前卫 奢华

《大都市Numéro》主题宗旨
CONCEPT
自法国成功创刊以来，《大都市Numéro》博采众长，以前卫的创意、刺激的视觉及浓郁的性感将美学生活及时尚力量无尽彰显。
她启迪灵感，缔造潮流密码，玩转时尚、艺术、美容、设计及文化领域。她荟萃国际以及本土的先锋创意与风格，为设计天才以
及才华新秀打造独特平台，提供欲望与灵感之源。
随着世界风潮的变化，中国消费者也已开始转向讲究个性有创意的品味生活，在追求物质享受的同时，也更趋于打开美丽的心灵
视野。《大都市Numéro》致力于激发读者的个人时尚品味及提升他们的愉悦生活品质，即成为内外兼修的时尚先锋。
Numéro is an international fashion magazine which gives an“avant-garde”insight to the world of fashion, art, and luxury. Numéro
introduces a new editorial concept to China market, and a strong visual identity. Featuring today’s icons and tomorrow’s master
talents, the magazine explores the convergence of contemporary culture, from fashion to architecture through art, beauty, movie,
music and design.
The China market is fast becoming the number one in the world’s luxury market. The Chinese elite consumers’tastes and
expectations are becoming more and more sophisticated and personalized. They are looking for self-expression, differentiation,
uniqueness, authenticity, creativity and inspiration. Numéro China fuses the essence of international and Chinese creative originality
and styles. It aims to develop readers’sense of style, improve their living taste and establish the most premium platform for fashion
and luxury brand in China market.

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《大都市Numéro》 2013年主题  2013 THEMES
月份 Issue主题 Theme
1月刊 January早春 Cruise
2月刊 February春日 Spring
3月刊 March风尚 Mode
4月刊 April高级定制 Couture
5月刊 May 美容 Beauty
6月刊 June热力时尚 Hot Fashion
7月刊 July甜美人生 Dolce Vita
8月刊 August秋日 Fall
9月刊 September风尚 Mode
10月刊 October高级定制 Couture
11月刊 November美容 Beauty
12月刊 December派对 Party

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《大都市Numéro》2013年度腕表与珠宝编辑计划 2013 WATCH & JEWELRY EDITORIAL PLANNING
2013年《大都市Numéro》在腕表与珠宝版块将呈现更丰富更多元化的编辑内容，每期特设腕表与珠宝栏目如下：
Numéro 2013 will present more diversi?ed editorial contents in watch and jewelry. The special watch and jewelry column will be:
? 本月精品
? 专题特稿
? 静物大片
? 时装大片
? Object of the month
? Features
? Shopping spreads
? Fashion Well
同时，以下期刊将特别增设如下腕表与珠宝主题：
Numéro will deliver a special focus on the following issues：
月份 Issue腕表与珠宝主题 Watch & Jewelry Theme
2月刊 February欲望物件 Objects of Desire
5月刊 May极度沉溺 High Indulgence
6月刊 June贪享时光 Time for Greed
8月刊 August配饰至上 Accessorize
11月刊 November极度沉溺 High Indulgence
12月刊 December艺术珍品 Master Pieces

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我们承诺 
PROMISE
■ 吸引新一代的高端时尚消费者
■ 影响时尚制造者与意见领袖
■ 成为终极时尚人士的必备品
■ 启发和引领时尚潮流和风格
■ 激发独特个性的自我表达
■ Reach the high end fashion conscious consumers
■ In?uence the image makers and opinion leaders
■ Be part of the ultimate must-haves
■ Inspire fashion trends and styles
■ Encourage self expression with a unique fashion lifestyle
我们提供给客户 
NUMéRO PROVIDES CLIENT WITH
■ 最高端的品牌形象
■ 最高端的读者群
■ 最高端的创意指导与编辑团队
■ 最高端的市场行销解决方案
■ The Most High-end Brand Image
■ The Most High-end Readers
■ The Most High-end Creative Direction and Editorial Team
■ The Most High-end Marketing Solutions
《大都市Numéro》定位
POSITIONING
■ 中国最高端的时尚杂志
■ 由中国最具影响力的媒体集团出版
■ 国际知名时尚大师Joseph Carle 华美打造 
■ The most upscale China fashion magazine.
■ Published by the most in?uential China media group.
■ Edited by world famous talent Joseph Carle

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2013年《大都市Numéro》主要栏目MAJOR CONTENTS OF 2013 NUMéRO
杰出人物 SACRE NUMéRO
Numéro独家专访中国本土及国际的创作型艺人以及星级艺术家，并以独特的肖像风格图片揭示他们的内心世界以及他们的创意成就。
The exclusive Numéro interview of iconic artists and designers, both Western and Chinese, who are at the edge
of creativity. A sharp exploration of their inner world and creative achievements illustrated by a unique iconographic
treatment.
本月艺术家 / 本月作品 ARTIST AND / OR MASTER PIECES OF THE MONTH
Numéro致力于搜寻当月让中国乃至全世界都聚焦的全新创意佳作。每月将发掘并介绍一位艺术新秀或一位知名艺术家的最新力作。包
括了艺术作品、书籍等各个方面。
Numéro reveals and introduces the new artist or the new creations of a recognized artist. The Numéro“coup de
coeur”makes limelight of the art scene in China or in the world this very particular month，including works of art, books
and other aspects.
探访工作室 ART WORKSHOP
剖析工作室内工作空间与艺术创作及生产的中间过程及它们之间的相互影响。
A deep dive into the interaction between artist working environment and its art creation.
当月展览 EXPO OF THE MONTH
Numéro精选当月最受关注的设计师回顾展、作品展，或是在时装界得到高度关注的艺术家展览。
Numéro selection of the most inspiring, surprising, exceptional exhibition of the month in the world of fashion, art, design.
枕边私语 IN BED WITH...
邀请知名表演者或艺术家进入一个私密的环境，在撩拨心弦的氛围中探讨相对私隐的个人事件与话题，挖掘被访者内心最深处的
悸动，分享真实的情感体验。
Invite performers and artists to discuss about personal topics in a private and intimate environment to dig out the inner
feelings share real emotional experience.
名家会客厅 IN THE LIVING ROOM...
零距离接触明星设计师的工作空间，通过设计师对于空间的装饰布置了解其天马行空的个人世界
Get close to how designer decorates their own work space and learn about their whimsical personal world.
设计 DESIGN
以精准的视角揭示一件顶级设计单品的创作理念以及它所承载的生命意义和对生活的功用。独特、简单、高雅的图片风格突出此
单品的创意及设计细节。
A sharp focus revealing the hidden meaning and functions of most ultimate design works; a unique, simple and
sophisticated highlight of design creations and features.
电影 MOVIE
以与众不同的角度报道及体验具有独特美学观点的电影创作。
A different way to introduce and experience movie creation with a unique aesthetic point of view.
音乐 MUSIC
以采访、肖像、回顾等多种方式来介绍使音乐变时尚的创作型音乐人。
Music is in fashion in Numéro. Interview, portrait, review of those artists who are making music fashionable.

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摄影 PHOTO
通过对一位摄影新秀或一个来自顶级摄影师作品的启发性描述，分享独家摄影师的美学诱惑及他们独有的创意作品风格。
An inspirational description of a new photographer or new creations from a recognized photographer, to showcase their most
exclusive inspirations and unique style.
腕表 WATCH
以独特的拍摄视角来展现品牌腕表的与众不同。
A unique view to show the watch out of the ordinary
珠宝 JEWELLERY
以Numéro独有的创意风格带给你奢华的欲望享受。
The ultimate luxury shopping indulgence featured in the distinctive and outstanding Numéro style.
恋物 OBSESSION
每期邀请一位著名品味人士分享他们钟爱的品牌、产品或是一件自己的收藏，从一个物件出发，撰文抒发描述这个物件如何改变
了他的美学观。
Numéro invites fashion creators and insiders to describe their inner creative or indulging worlds; sharing their fetish brands, products
and pieces selection making their inspiration alive.
风格 STYLE
时尚专题以有深度的文章来解构分析时装界最新现象或介绍设计师。揭示带来最新时尚潮流的创意及灵感。
Unveiling the feelings and inspirations which are making alive the upcoming fashionable trends.
全球动态 WHAT’S UP
是“为时尚而生的”重大事件备忘录，以报道各大时装城市当月最新发生的活动、重量级新推出的跨界时装系列等为主要内容。
A visual glance at the latest objects of desire, events and performances to experience. The ultimate“born to fashion”agenda of the
month.
本月精品 OBJECT OF THE MONTH
Numéro精选奢侈品品牌里当月最特别、最限量的一款精品并揭示它背后的创作灵感及别致之处。
Numéro monthly selects the most unique and luxury brand products, and reveal the dream beyond the beauty.
城市全景 PANORAMA
报道最新无论是居住在上海、北京、成都或是去纽约、伦敦、东京、巴黎旅行都不可错过的城中据点。
The city hot spots not to be missed to live in style whether living in Shanghai, Beijing, Chengdu, or travel to New-York, London,
Tokyo or Paris.

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时尚橱窗 SHOP WINDOW
Numéro当月的服装配饰精选，以美学、艺术的主题及潮流先驱者的观念所拍摄的潮流大片。
Numéro“shop window”dressing selection of the month; a comprehensive fashion shoot exploring an aesthetic, artistic theme or
point of view leading the fashion.
灵感百宝箱 IDEA BOX
每期邀请当月有特别动作的设计师在一个白色的盒子里自由发挥创意，将单品、颜色、物料以艺术化视觉表现手法来展示设计师
们的灵感及创意的潜在DNA。
A free hand given to a designer or an artist to express in Numéro pages the objects, colors, material which are at the origin of its
inspiration; a unique way to share visually what makes the DNA of their creativity.
名人问 WHAT IS ??
每月杂志会邀请时尚圈中的知名人士或活跃于时装派对中的名流、品味人士回答一个与杂志主题有所关联的问题。从对同一个问
题的各种有趣回答就可以挖掘出被提问者各自的性格、风格及幽默感。
The spot question of the month asked to fashion insiders, trend-setters and opinion leaders: one question, different answers to
explore personalities and sensitivities with style and humour.
美容 BEAUTY
美容大片——是最突出Numéro编辑特征的板块之一，当作艺术品来拍摄的美容大片，以艺术与设计的角度去缔造与揭示全新的美
容潮流密码。
美容话题——应季的或最新潮流的美容护肤心得及法宝。
美容新讯——以生动的视觉图像来介绍最新的美容信息，并以主题及潮流趋势的大片拍摄形式展示最新美容产品及美容科技。
Beauty Well – One of Numéro most famous editorial signature: Beauty well shoot as a piece of art work; inventing and revealing new
aesthetic code; crossing beauty with art and design.
Beauty Topic – In season or the latest trend of beauty skin care tips.
Beauty News – The new products and technologies presented by theme and trends; a graphic way to illustrate the latest beauty
information.
时装 MODE
100页由顶级设计师打造的强视觉时装大片，为时尚狂爱者实现终极时尚梦想。每期六至七组大片深度探索感官的诱惑力以及时尚
的奢华享受。
Numéro explores and sublimates the ultimate fashion dream. More than 100 pages every issue to go in search of sensual visual,
emotional experience, and fashion inspiration and indulgence.

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深度访谈 SKETCH
大师级设计师或艺术家的近景肖像，以聊天形式的采访去探究他们作品的创作过程，以及他们最近在生活中的新发现等，以求更
能理解设计大师树立自身风格的背后原因。
An intimate portrait of a master designer / artist. Understanding the person behind the creator to get closer and deeper into his
creation.
观点 POINT OF VIEW
邀请艺术评论家分析一位改变了一个时代观念的重量级艺术家或是对当代艺术有巨大成就的前辈艺术家所带来的影响力，挖掘他
的艺术品与艺术环境和社会环境的关联。此栏目会以多张照片来呈现艺术家在不同时期创作的作品来说明他的风格变化。
Invite art critics for analyzing a great artist who changed the perception of the time, or the in?uence from an elder contemporary
artist. Explore the relationship among artworks, art environment and society. Photos of designer’s artwork in different stages are
used in order to grasp the change of designer’s style.
建筑 ARCHITECTURE
以视觉体验及深入探讨独特美学来报道一个当代建筑师如何与艺术、设计及时尚等创意相互影响。
A visual, intelligent understanding on how contemporary architecture interacts with creation in art, design and fashion.
旅行 TRAVEL
以时尚角度探索旅行的魅力，以美学及灵感创意角度带来的一组突出地点、色彩、人物的视觉体验。
Travel in fashion. A visual experience of places, colors and people to echo aesthetic and visual feelings and inspirations.
不眠夜 INFINITE NIGHT
以知名时尚人士出席派对的时尚感黑白照片所组构的活动报道。
The stylish insider report of fashionable people at nights in fashionable black-and-white photographs.
购物资讯 SHOPPING GUIDE
Numéro选取最新时尚单品和新店信息，带给读者第一手资料。
To select the latest fashion items and store information, give readers ?rst-hand information.
英文译本 ENGLISH TEXT
精选五至六篇中国原创专题的英文翻译版本，供热爱《大都市Numéro》的外籍时尚人士阅读，以扩大Numéro的国际时尚影响力。
For enhancing Numéro China in?uential power, a selection of ?ve to six China originated features reaches to the non-Chinese reading
public.

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《大都市Numéro》读者  
NUMéRO READERS
《大都市Numéro》始终致力于影响时尚行业的意见领袖，他们是崇尚高端、精致、风格的国内与国际精英，他们不断追求奢华
享受与情感体验， 对时尚充满热情，勇于展现独特个性。他们的职业大多与时尚息息相关，例如设计师、模特、服装品牌从业人
员、时尚编辑、时尚评论家等
Numéro is devoted in in?uencing fashion key opinion leaders. These China and overseas elites of sophistication and style are
looking for luxury indulgence and emotional experience, all share a true passion for fashion, and dare to be different. They are mostly
working as designers, talents,models, leading professionals,fashion enthusiasts and leading chief fashion editors.

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《大都市Numéro》读者资料READERSHIP PROFILE
男女比例 GENDER
男 Male        30%
女 Female        70%
年龄 AGE
18-24        7.8%
25-34        59.5%
35-44        28.5%
>45        4.2%
教育程度 EDUCATION LEVEL
大专及其他 College Graduate and Others     18.1%
本科  University Graduate      63.4%
硕士及以上 Master Degree or Above     8.2%
海外经历 OVERSEAS EXPERIENCE
有在海外连续生活/工作的经历 Overseas Lived (Continuously)/Worked Experience 18.2%
有在海外教育/培训的经历 Overseas Education/Training Experienc  26.3%
职位状况 OCCUPATION
国家干部/公务员 Government Organization Cadres    4.6%
总裁/董事长/合伙人 Chairman/President/Partner         10.1%
企业/公司中高层管理人员 High and middle management   29.4%
企业/公司一般管理人员 Supervisors     10.4%
高级/中级专业人员 Professionals     10.3%
个体/私营业主/自由工作者 Self-employed/Entrepreneur/Freelancer  12.4%
文化/媒体从业人员 Culture/Media     18.8%
社会名流/名家/明星 Celebrities/Famous Experts and Stars   1.8%
其他  Others       2.2%
个人税前年收入
YEARLY PERSONAL INCOME（RMB, BEFORE TAX）
6万元以下 Less Than 60,000        6.8%
6万元(含)~12万元 60,000(inc.)~120,000     27.1%
12万元(含)~20万元 120,000(inc.)~200,000    26.5%
20万元(含)~50万元 200,000(inc.)~500,000    23.6%
50万元或以上 500,000(inc.) Or More     16.0%
家庭税前年收入
YEARLY HOUSEHOLD INCOME（RMB,BEFORE TAX）
15万元以下 Less Than 150,000     8.6％
15万元(含)~30万元 150,000(inc.)~300,000    29.4％
30万元(含)~50万元 300,000(inc.)~500,000    27.6％
50万元或以上 500,000(inc.) Or More     34.4％
消费情况与生活态度CONSUMING BEHAVIOR & LIFE ATTITUDE
个人消费品消费情况
PERSONAL CONSUMER GOODS
过去一年购买过高档时尚服饰 Bought Fashion Apparel Last Year   95.3%
过去一年购买过高级手表 Bought Highend Watches Last Year    31.4%
过去一年购买过珠宝首饰 Bought Jewelryies Last Year    79.2%
汽车拥有及购买计划
CAR OWNERSHIP AND BUYING PLAN
拥有 Own Cars        81.2%
计划购车(不包括二手车) Plan to Buy Cars (Exclude Secondhand)   43.1%
旅游消费情况
TRAVEL
过去一年曾外出旅游过 Traveled within the country Last Year    89.6%
过去一年曾进行境外游 Traveled Abroad Last Year     82.9%
金融消费
FINANCE PROPERTY
拥有个人信用卡(可透支) Own Individual Credit Card (Permitted Overdraft)   91.4％
过去一年曾做过个人投资 Invested Last Year     68.1％
过去一年曾在商业保险上有支出 Bought Business Insurance Last Year   75.6％
未来一年计划购买商业保险 Plan To Buy Business Insurance Next Year   42.9％
态度
ATTITUDE
欣赏那些有想象力的特立独行的品牌 Appreciate those brands which are imaginative and maverick 94.5％
我喜欢与众不同 I'd like to be different      79.6％
我在服饰上的品味经常受人称道 My taste on clothes is always praised by others  85.4％
有一些奢侈品是我必不可缺的 Some luxuries are my necessities   76.1％
在意品质-客户服务，注重细节 Like quality-customer services, details oriented  82.5％
资料来源：读者俱乐部调研 Information Source： Survey from Reader’s Club

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《大都市Numéro》精准市场营销 MARKETING PROMOTION
通过举办高端市场活动与展览提升品牌知名度，精准的市场营销推广缔造Numéro时尚影响力
Enhance brand awareness building through high-end events and exclusive exhibitions, capitalizing on Numéro fashion in?uential
power
■ “Numéro中国之美”时尚摄影展，上海（2013年）
“Numéro China Beauty” Photo Exhibition, Shanghai 2013
■ Numéro数字时尚魔方展，上海（2011年）、北京（待定）
Numéro Fashion Cube Exhibition, Shanghai 2011, Beijing (to be con?rmed)
■ 与品牌协办高端活动：Numéro男刊时尚派对，上海（2012年）
High-end co-branding events, Numéro Homme Party, Shanghai 2012
■ Numéro高端时尚摄影创意系列讲座，上海（2012年）
Lectures in universities and to Numéro reader club, Shanghai 2012
■ 现代传播刊物《周末画报》与《新视线》刊登新刊上市硬广
Regular print promotion in Modern Media publications, including Modern Weekly and The Outlook Magazine
■ 分众传媒视频短片宣传（上海、北京、广州）
TVC promotion on Focus Media (Shanghai, Beijing, Guangzhou)
■ 网络推广，如网站合作、移动终端应用iWeekly宣传（适用于iPhone/iPad/安卓平台）与官方微博推广
Digital promotion such as website cooperation, teaser in iWeekly APP at iPhone/iPad/Android and Weibo buzz creation
■ 天猫专属订阅推广
Subscription promotion on Taobao

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渠道推广TRADE MARKETING
2013渠道推广策略 2013 TRADE MARKETING STRATEGY
发行数量及城市分布CIRCULATION AND DISTRIBUTION
华北区North China　　
北京Beijing84,00023.3%
天津Tianjin5,000 1.4%
华北区小计Sub-total89,000 24.7%
东北区North-east China　　
沈阳Shenyang14,000 3.9%
大连Dalian5,000 1.4%
哈尔滨Harbin5,000 1.4%
长春Changchun3,500 1.0%
东北区小计Sub-total27,500 7.6%
华东区East China　　
上海Shanghai105,000 29.2%
杭州Hangzhou22,000 5.9%
南京Nanjing10,000 2.8%
宁波Ningbo3,500 1.0%
苏州/无锡Suzhou/Wuxi3,500 1.0%
青岛Qingdao3,500 1.0%
厦门Xiamen3,500 1.0%
华东区小计Sub-total151,000 41.9%
西北区North-west China　　
西安Xi'an5,000 1.4%
西北区小计Sub-total5,000 1.4%
西南区South-west China　　
重庆Chongqing5,000 1.4%
成都Chengdu16,000 4.4%
西南区小计Sub-total21,000 5.8%
中南区（华中+华南） Central-south China　　
广州Guangzhou49,000 13.6%
深圳Shenzhen10,000 2.8%
昆明Kunming3,500 1.0%
中南区小计Sub-total62,500 17.4%
港澳及国外HK/Macau/Exports
香港Hong Kong /Macau 3,250 0.7%
国外Exports750 0.4%
港澳及国外小计 Sub-total 4,000 1.1%
总量Grand Total360,000 100.0%
提高《大都市Numéro》零售终端的曝光度 Increase Numéro point of sales visibility in 2013
发行渠道分布 DISTRIBUTION CHANNELS
零售70%，订阅10%，赠阅20% Retail 70%, subscription 10%, complimentary copies 20%
其中在各零售渠道中 Retail distribution channels:
■ 书报摊、书报亭约占零售量的60%；   - Newstands 60%;
■ 机场约占零售量的15%；                         - Airports 15%;
■ 便利店、书店约占零售量的25%。    - Bookstores、CBD chain stores 25%.
销售点及户外终端 POINTS OF SELLING RETAIL & OUTDOOR (POS)
■ 全国超过12000个零售点   ■ 全国超过3000个零售点配有特别出样
■ 一线城市: 北京、上海、广州
- 每期投放130个灯箱，比2012年增长30%，增长主要分布在北京
- 每期在中心商业城区投放3500张海报，比2012年增长40%
■ 主要二线城市: 杭州、沈阳、成都、深圳、南京、天津、重庆、青岛、苏州、西安、昆明、哈尔滨、大连
- 每期在中心商业城区及机场投放150个灯箱与800张海报，比2012年增长60%
■ Over 12,000 points of sales nationwide  ■ Special sampling in over 3,000 points of sales
■ 1st tier cities: Beijing, Shanghai and Guangzhou
- Over 130 light boxes every issue with 30% additional light boxes in 2013 over 2012 with a special focus on Beijing
- 3,500 posters in central business districts every issue, increased by 40% in 2013 over 2012
■ 2nd tier cities: Hangzhou, Shenyang, Chengdu, Shenzhen, Nanjing, Tianjin, Chongqing, Qingdao, Suzhou, Xi’an, Kunming,
Harbin and Dalian
-Over 150 light boxes and 800 posters in central business districts and airports, increased by 60% in 2013 over 2012
国际销售渠道 EXPORTING NUMéRO
■ 《大都市Numéro》不断拓展国际销售渠道，现于巴黎、米兰、伦敦、纽约等多个时尚之都皆可购买，旨在进一步影响国际创意
群体，同时满足身在时尚之都的中国精英读者需求
■ Numéro China is now available in fashion capital cities such as Paris, Milano, London and New York to reach and influence
international creative circles and to serve Chinese elite readers travelling to these fashion capital cities.
赠阅渠道分布 COMPLIMENTARY DISTRIBUTION CHANNELS
■ 25个机场贵宾厅(一线城市和主要的二线城市)25 airports VIP lounges (Tier one and key tier two cities)
■ 48家五星级酒店及顶级酒店式公寓48 ?ve-star hotels and leading hotel-style apartments
■ 高档私人会所Hi-end lifestyle club
■ 高尔夫俱乐部Golf club
■ 游艇俱乐部Yacht club
■ 高档水疗中心High-end spa
■ 文化艺术展览馆Cultural & art places
■ 顶级品牌零售店Luxury brand retail stores
■ 高档餐饮、休闲场所High-end restaurants and leisure venues
－数百家高档餐厅、品酒屋、咖啡馆、美发沙龙、美容美体中心、
豪车旗舰店等
－Hundreds of upscale high-end restaurants, wine houses, café, hair and
makeup salons, skincare and bodycare centers & sports car exhibition halls
■ 部分高档商厦、购物中心VIP会员Selective VIP members of luxury shopping mall centers;
■ 社会名流、名媛、艺术家等Celebrities, socialites and artists.

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2013年广告刊例ADVERTISING RATE
2013年1月1日起生效
EFFECTIVE FROM JANUARY 1, 2013
特殊版面 Special Position 人民币(RMB)
封面拉页 Gatefold of Front Cover       1,545,000
封底 Outside Back Cover          540,000
封二跨版 Inside Front Cover Spread       1,030,000
第一跨版 1st Double Page Spread (1st DPS)          770,000
第二跨版 2nd Double Page Spread (2nd DPS)          645,000
第三跨版 3rd Double Page Spread (3rd DPS)          595,000
第四跨版 4th Double Page Spread (4th DPS)          570,000
第五跨版 5th Double page spread          545,000
目录前跨版 DPS Before Content Page          496,000
杂志开篇专题前第一跨页 1st DPS before 1st Feature          412,000
第一目录对页 SP Facing 1st Content Page          310,000
第二目录对页 SP Facing 2nd Content Page          286,000
第三目录对页 SP Facing 3rd Content Page          273,000
第四目录对页 SP Facing 4th Content Page          261,000
书版权对页 SP Facing Masthead          261,000
编者言对页 SP Facing Editor's Note          248,000
客座嘉宾对页 SP Facing Guest List          227,000
指定栏目首页 1st SP facing speci?ed column          227,000
指定栏目对页 SP Facing Speci?ed Column          215,000
封底内页 Inside Back Cover          360,000
普通版面 Run of Page（R.O.P）
杂志前1/3 全版 Full Page Within 1/3 of the Magazine          187,000
时装大片开篇对页（左页） SP(Left) Facing Fashion Well Opening          155,000
杂志前1/3 跨版 Double Page Spread Within 1/3 of the Magazine          374,000
全版 Full Page （R.O.P.）          134,000
跨版 Double Page Spread (R.O.P.)          268,000
累计折扣FREQUENCY DISCOUNT
6~11次6-11 Insertions5%
12~17次12-17 Insertions10%
18~23次18-23 Insertions15%
24次以上More than 24 Insertions20%
*此折扣仅适用于版权页旁全页、编者的话旁全页、指定版位及内页。
This discount is only applied to single page facing masterhead, single page facing editor’s note, special position, and R.O.P.
广告格式MECHANICAL SPECIFICATIONS
印刷Printing平板印刷Web Offset
装订Binding胶装 Adhesive
网线Screen175线（每英寸）175 lines per inch
稿件Material广告电子版光盘，两张彩样稿Advertising electronic copy disc, 2 pieces of fast printing
格式Format稿件原大尺寸，300dpi精度，Manuscripts' original sizes; 300dpi.
CMYK颜色的PDF或TIFF文件PDF or TIFF format with CMYK color
纸张Paper封面/封底：200gsm双面铜版纸Cover/Back Cover: 200gsm double side coated art paper
内页：100gsm优光纸R.O.P.: 100gsm UPM ?nesse imported gloss paper
英文译本栏目：70gsm书纸English Text Column: 70gsm wood free paper
尺寸Size实际尺寸 Trim Size
全页Full Page230mm(W) × 300mm(H)
跨页Double Page Spread460mm(W) × 300mm(H)
第一跨页重叠位7mmFirst double page overlapping 7mm
第二跨页及前20页之跨页重叠位6mmSecond double page and ?rst 20 pages overlapping 6mm
非前20页之跨页重叠位4mmAfter the ?rst 20 pages overlapping 4mm
拉页+跨页Gatefold + Double Page Spread(220mm + 227mm + 230mm)(W) × 300mm(H)
出血尺寸Bleed Size683mm(W) × 306mm(H)
1&2跨页之间重叠位7mm1st and 2nd double page spread overlapping 7mm
出血尺寸Bleed3mm
2013年发行时限与主题  2013 TIMELINE AND THEME
期数 月份 发行时间 物料截止期 主题腕表与珠宝主题
Numéro Issue Publication
Date
Material
Deadline
Theme Watch &  Jewelry Theme
251月刊 Jan21-Dec-11 6-Dec -12 早春 Cruise
262月刊 February 21-Dec-11 8-Jan-13 春日 Spring欲望物件 Objects of Desire
273月刊 March21-Feb-12 6-Feb-13 风尚 Mode
284月刊 April21-Mar-12 7-Mar-13 高级定制 Couture
295月刊 May21-Apr-12 8-Apr-13 美容 Beauty 极度沉溺 High Indulgence
306月刊 June21-May-12 8-May-13 热力时尚 Hot Fashion 贪享时光 Time for Greed
317月刊 July21-Jun-12 8-Jun-13 甜美人生 Dolce Vita
328月刊 August21-Jul-12 8-Jul-13 秋日 Fall 配饰至上 Accessorize
339月刊 September 21-Aug-12 7-Aug-13 风尚 Mode
3410月刊 October21-Sep-12 9-Sep-13 高级定制 Couture
3511月刊 November 21-Oct-12 9-Oct-13 美容 Beauty 极度沉溺 High Indulgence
3612月刊 December 21-Nov-12 7-Nov -13 派对 Party 艺术珍品 Master Pieces
371月刊 January 2013 21-Dec-12 9-Dec -13

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量身定制的专属高端品牌推广方案TAILOR-MADE HIGH-END MARKETING SOLUTIONS
Numéro提供跨媒体全方位推广平台为您瞄准高端时尚消费者，打造专属的市场行销方案：
Numéro provides multi-media platforms to aim at the high-end fashion conscious consumers and tailor-made high-end marketing
solutions. The platforms include:
纸媒 Print
■ 品牌别册Client Driven Supplement:
《大都市Numéro》编辑团队打造最具创意的品牌别册，深度阐释客户品牌理念，提升品牌质感The most creative and high-quality
supplement created by Numéro exclusive editorial team
■ 封面故事 Cover Story：
Numéro主编Joseph Carle带领编辑团队为品牌客户打造封面故事，将高端时尚，前卫文化的理念与客户品牌精神完美结合 Tailor-
made cover story by Numéro Editor in Chief Joseph Carle and his team to bring the ultimate fashion spirit into the brand and
products
■ 客户定制大片 Special Creative
秉承《大都市Numéro》的高端视觉影像创意，根据品牌与产品特质，倾力定制创意大片，使品牌在眼球经济中脱颖而出
Corresponding with Numéro's high-end visual creativity, ?nd out brand or products’unique feature and custom-made impactful
fashion creatives
电子媒体 Digital
■ 大都市Numéro官方新浪微博平台 Of?cial Account at Sina Weibo Platform
■ iPhone与iPad上的iWeekly终端 iWeekly at iPhone and iPad applications
线下合作 Of?ine cooperation
■ 品牌合作高端线下活动 High-end client driven of?ine events
■ 配合活动主题专属别册 Event-themed supplement
读者关系维护 Customer relationship services (CRS):
■《大都市Numéro》读者俱乐部，完善高端受众资料库
■ 定期品牌合作俱乐部特别礼遇
■ 每月向读者发送《大都市Numéro》杂志网讯
■ Maintain Numéro Club to improve the high-end VIP database
■ Reader treatment in partnership with brands
■ Monthly distribution of Numéro E-newsletter to readers

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刊登广告制约TERMS AND CONDITIONS
在本集团系列出版物刊登广告，按中华人名共和国《广告管理条例》的有关规定办理。
开具证明：
■ 有关注册商标广告，请出示商标注册证；
■ 药品、类药品、化妆品广告出示省级卫生厅的批准文件；
■ 招聘广告须经劳动部门或人事部门盖章认可；
■ 招生广告应有教育部门审批手续。
本报刊对广告内容和设计图形有删改或拒绝刊登权。
广告稿必须在指定截稿日期前送到本公司。
广告刊出前，其设计、内文及插图须得本报刊同意。
本报刊保留权利，可在任何时间、以任何理由拒绝或取消任何广告。
预定期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及/或版位保障将无效。
广告客户若未能在截稿期限提供材料，本报刊有权重新使用现有的材料。
订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
在欠交广告费情况下，本报刊保留向广告客户及/或广告代理，同时及个别追讨所欠款项的权利。
All advertisements that appear in any publication of Modern Media Group must
comply with the Advertising Ordinance of the People’s Republic of China.
Certi?cates Proof Requirements:
■ A certi?cate of registration must be presented when advertising a registered brand name and logo;
■ Pharmaceuticals and cosmetics advertisers must present advertising approval certi?cate from the Provincial Health Department;
■ Job advertising requires the approval stamp from the Labor or Personnel Department;
■ School advertising must be accompanied by a certi?cate from the Education Department.
The Publisher reserves the right to revise or reject any advertising copies or graphics.
Advertising copies must be delivered on or before closing date as designated.
Execution of an advertising booking order is subject to publisher’s copy, including display, text and illustration.
The publisher reserves the right to reject or cancel any advertisement at any time for any reason.
Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising
agency of a contract nulli?es all rate and/or positioning protection for the remainder of the contract.
The publisher reserves the right to repeat existing material in hand when the advertiser fail to meet the material copy deadline.
The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy instructions when such
conditions violate the regulations set forth in the rate card.
In the event of nonpayment, the publisher reserves the right to hold an advertiser and/or its advertising agency jointly and severally
liable bills are due and payable to the publisher.