FASHION YOUR WAYSTYLE YOUR LIFE
优雅生活家
MODERN LADY

---------------------------------

  打开“优家”
摩登生活尽在眼中
A WHOLE LIFESTYLE
DEFINED
BY ONE MAGAZINE
修身 齐家
“STYLE” AND “LIFESTYLE”
2 BOOKS

---------------------------------

时尚关乎态度
Style is a state of mind
Style Book
彰显风格是一种生活方式
Style is a way of living
Lifestyle Book

---------------------------------

优雅生活家
THE DEFINITION
OF NEW CHINA
MODERN LADY
Fashionable 
摩登
Positive
乐观
Refined  
优雅           
Inspiring
灵性

---------------------------------

竞争优势
U+ Modern Lady COMPETITIVE EDGE
每期邀请国际级顶尖造型师、摄影师、著名作家等，携手打造
中国著名明星名人。
For each issue contributions from internationally renown
creatives, photographers and authors will present new images
of  famous Chinese celebrities and iconic personalities
品牌定位
U+ Modern Lady BRAND
POSITIONING
“一站式”阅读的现代女性时尚生活周刊，提供给中国女性
解决方案，分享幸福感受，让中国女性享受流行的、高质量
的、快乐的生活方式。
A woman fashion lifestyle weekly publication offering “one-
stop-reading” experience to modern women, providing new
perspectives and practical advices, sharing different senses of
joy and happiness, bringing a trendy and quality happy lifestyle to 
modern Chinese women.
品牌目标人群
U+ Modern Lady Target
Readership
生活在一线和二线城市，受过良好教育的现代女性
25~39岁，中高收入
大部分已婚、白领
是个人和家庭消费的决策者
关心社会，也同时关心她们自己和她们的家庭
她们从不放弃对风格、独立、美丽和年轻的追求
优质生活 由你开始
QUALITY LIFE STARTING FROM YOU
植根中国本土，拥抱国际视野，《优家画报》关注当代中国女性，从自身到家庭事业，是今天中国最
有影响力的女性刊物。
With the roots in Chinese culture and an international perspective, a magazine on the forefront of women's issue in
China, U+ Weekly is poised to become the most influential magazine in China.
U+ Modern Lady
在寻找物质的同时也寻找高质量的读物、有见地的意见，从
而过上时尚的幸福的生活。
Well -educated modern women living in first or second tier
cities, belonging to the 25-39 age group, high income, mostly
married white collars,socially alerted with particular concern
about their own and their family's interests,who never give up
their pursuit of lifestyle, independence, beauty and youth,and
as they yearn for their material well-being, they look for quality
literature with insightful perspectives that would fulfill their
demands for a fashionable and happy lifestyle.
目标受众的消费习惯和生活态度描述
Target Readership's
consumption pattern
and lifestyle expectations
现代中国女性，她们拥有事业、拥有财富、拥有梦想和期待；
她们追求时尚，喜欢化妆，乐意接受广告，认同有了财富就应
该享受生活；她们具有很强的奢侈品牌消费意识和品牌忠诚
度，是朋友圈中的意见领袖......但是却很少有时间留给自己
和家庭。她们正在寻找一种新的家庭生活方式......
Modern Chinese women have their own career, fortune, yearnings and
expectations; their quest for a trendy lifestyle make them prone to enjoy
wearing make-up, with good acceptance of exposures to advertisement
, acknowledging that wealth should come with an enjoyable lifestyle;
they are highly conscious with luxury brands consumption and brand
fidelity, as opinion leaders among their social circles... but do not having
enough time devoted to themselves and to their family. They're currently
on a quest for a new kind of family lifestyle...
出版日期
PUBLICATION DATE
每星期六出版    Every Saturday

---------------------------------

时尚关乎态度
STYLE IS A
STATE OF MIND
Style Book
修身

---------------------------------

---------------------------------

---------------------------------

她引领时尚
SHE LEADS
时尚不意味着你穿什么，而在于你怎么穿。
STYLE IS NOT WHAT YOU WEAR,
BUT THE WAY YOU WEAR IT.
设计者创作时装，优家缔造风格与潮流。
DESIGNERS CREATE COLLECTIONS.
U+ CREATE STYLE AND TRENDS.
FASHION 时装

---------------------------------

她光芒四射
SHE BLOOMS
她玩转时尚
SHE PLAYS
她艳惊四座
SHE AMAZES
BEAUTY 美容

---------------------------------

---------------------------------

于时尚中寻找真我
FIND YOURSELF IN FASHION
她敢于尝试
DARE
探索风格之路
FASHION YOUR WAY
WATCH AND JEWELRY
珠宝腕表

---------------------------------

---------------------------------

彰显风格是一种生活方式
STYLE IS
A WAY OF LIFE
Lifestyle Book
齐家

---------------------------------

---------------------------------

超越美丽的表象
BEAUTY IS NOT ENOUGH
家是幸福的港湾
HOME IS FOUNTAIN OF HAPPINESS
AND PLEASURE
HOME 家居

---------------------------------

---------------------------------

灵感来源于明星和意见领袖的生活方式
INSPIRED BY CELEBRITIES AND
OPINION LEADERS LIFESTYLE
CHIC LIVING 时髦生态

---------------------------------

---------------------------------

人生是一场永不停歇的旅行
JOURNEY IS MORE IMPORTANT
THAN DESTINATION 
TRAVEL 旅行

---------------------------------

---------------------------------

---------------------------------

CALENDAR INCLUDES 3 Special Issues   计划包括三期特刊
Spring/ Summer Fashion issue (No 221) to be published on March 9th. Book A fashion special edition(perfect binding)+
book B lifestyle(stitched binding)   221期A书为春夏时装特辑（胶装）+ B书为生活方式（骑马钉）
Fall/Winter Fashion issue (No 247) to be published on September 7th. Book A fashion special edition(perfect binding)+
book B lifestyle(stitched binding)   247期A书为秋冬时装特辑（胶装）+ B书为生活方式（骑马钉）
Modern Lady 5th Year Anniversary Special to be published on December 14th.  Only one book (perfect binding)  优家5
周年年刊，12月初出版
And 2 supplements  两本美容别册
Beauty  issues: 226 on sale Apr 13th and 252 on sale Oct 12th  第226期（4月13日上市），第252期（10月12日上市）
SPECIAL ISSUES AND THEMES
特刊、别册、出版日期及主题
优家画报2013年出版和制作日程
U+ Weekly Publication & Production Schedule 2013          
No. Publication DateStlye Book ThemeLifestyle Book ThemeSupplementNo.Publication DateStyle Book ThemeLifestyle BookThemeSupplement
Issue 212Jan.5Issue 240Jul. 20
Issue 213Jan.12CruiseIssue 241Jul. 27
Issue 214Jan.19AgeIssue 242Aug. 3
Issue 215Jan.26Issue 243Aug. 10
Issue 216Feb.2CNYIssue 244Aug. 17Pre fall
Issue 217Feb.9LoveIssue 245Aug. 24children FashionKids
Issue 218Feb.16Issue 246Aug. 31Wedding
Issue 219Feb.23OSCAR AwardsIssue 247Sep. 7F/W Fashion issue*On sale for one month
Issue 220Mar.2WhiteningIssue 248Sep. 14
Issue 221Mar.9
S/S Fashion issue*On sale for one month
Issue 249Sep. 21Man
Issue 222Mar.16AccessoriesIssue 250Sep. 28Special Issue
Issue 223Mar.23Children fashionKidsIssue 251Oct. 5Accessories
Issue 224Mar.30Issue 252Oct.12Beauty
Issue 225Apr.6SIHH & High JewelryBeautyIssue 253Oct.19
Issue 226Apr.13Issue 254Oct.26
Issue 227Apr.20Wedding issueIssue 255Nov. 2
Issue 228Apr.27Issue 256Nov. 9Age
Issue 229May.4Issue 257Nov.16
Issue 230May.11ManIssue 258Nov.23
Issue 231May.18Issue 259Nov.30
Issue 232May.25KidsIssue 260Dec. 7Christmas
Issue 233Jun.1Issue 261Dec. 14Special issueAnniversary issue
Issue 234Jun. 8Cannes specialIssue 262Dec. 21Christmas party(Deco/Food)
Issue 235Jun.15Sun BlockIssue 263Dec. 28
Issue 236Jun. 22Basel Special IssueIssue 264Jan. 4
Issue 237Jun.29Travel&kidsIssue 265Jan.11
Issue 238Jul. 6Issue 266Jan.18
Issue 239Jul. 13
以上内容以最终出版时间为准。All the content above are subject to change by U+ Weekly. 

---------------------------------

U+ WEEKLY ANNIVERSARY ISSUE
A UNIQUE COLLECTOR ISSUE
FOR CHINA HIGH QUALITY WOMEN
《优家画报》年刊
中国优质女性修身术、齐家道的年度收藏本
主题宗旨  OBJECTIVE AND THEMES
创刊至今，《优家画报》由中国本土的一本关注当代中国女性，从自身到家庭，从时尚、美容、心灵乃至家庭、事业和慈善等的杂志，
视野已与国际接轨。
《优家画报》2013年刊，展示现代女性的力量──中西交融，东西碰撞的优女性，丰富又具启发的内容，进一步提升《优家画报》的
国际性与世界观。
Since its launch, “U+ Modern Lady” as a local Chinese magazine, relates to the Chinese Modern Woman, from personal life to
family, fashion, beauty, psychology, family living, career and charity, to progressively becoming a publication that connects its views
with international perspectives.
The 2013 annual issue of “U+ Modern Lady” is presenting a match-up on the excellence of the Chinese and Western Woman,
as a combination that ultimately expresses the strengths of the modern woman – the mixture of Chinese and Western cultures,
the clash between oriental and western concepts of femininity, with a variety of rich and inspiring content, bringing U+ Weekly
magazine to higher level with a faithful international view of the world.
U+ WEEKLY FASHION ISSUE
A UNIQUE TREND BIBLE
FOR THE CHINESE FASHIONISTA
主题宗旨  OBJECTIVE AND THEMES
《优家画报》时装特刊，一年两次，强势登场！
《优家画报》时装特刊是唯一一本完全潮流时尚杂志，从当季时装潮流故事、顶级时尚玩意与配饰，到独家设计师、超级模特，还有
鲜为人知的时尚动态和幕后故事，全部为你呈现。
U+ Modern Lady Fashion Issue, twice a year, setting the Trend in the Fashion World!
U+ Modern Lady Fashion Issue is the only comprehensive fashion trends magazine that presents the latest season trends in fashion,
the exclusive fashion gadgets and accessories, the portraits of independent designers and super models, and the rare, hard-to-dig,
behind-the-scene revelations on the latest movements inside the fashion world.
《优家画报》时装特刊

---------------------------------

---------------------------------

为中国摩登女性度身打造的
多媒体平台
A COMPREHENSIVE
MULTI-MEDIA PLATFORM
FOR NEW CHINA
MODERN LADIES
移动终端
Mobile Apps
网站
Website
杂志
Magazine
《齐家篇Lifestyle》《修身篇Style》
iModernladywww.modernlady.com

---------------------------------

LEADING IN BRAND EXPOSURE,
DIFFERENTIATION MARKETING
STRATEGY
《优家画报》市场
领导全覆盖、差异化的营销主张
《优家画报》经过4年的淬炼，已确立了在中国高端女性周刊的市场领先地位，在全国一、二线城市已基本覆盖了所有优女性的生活
圈，包括时尚商厦、精品超市、格调餐厅、美容健身会所、商业楼宇、咖啡厅、交通枢纽、亲子中心等。我们还打造了：
  优家荟——全国拥有7个分会、集聚女性意见领袖的高端俱乐部
  优女性关爱之旅——连续4年的全国12城市商场巡回路演
  优家魅力讲堂——品牌最爱、形式最丰富的读者俱乐部沙龙
U+ Modern Lady has been leading marketing position in High-end female weekly for 4 years, covered almost all modern ladies
circles of life in tier 1st & 2nd cities, including High-end shopping centers, style restaurants, beauty clubhouses, coffee shops,
parenting centers,  etc. U+ Modern Lady also built:
  U+ Elite Club, gathering high-end key opinion women leaders across 7 cities branches
  Modern Lady Roadshows, continuous holding in 12 cities’shopping malls for 4 years
  Modern Lady Lectures, related to readers’different interests 
2013《优家画报》将继续引领市场，在全国开设独立展示的“优家Home”，更多的城市开设优家荟分会，升级版的全国巡回路演，更
立体互动的读者活动……
U+ Modern Lady will keep its leading based on breakthrough marketing strategy in 2013, such as built showrooms named"U+
home", more branches of U+ Elite Club, Upgraded Modern Lady Roadshows, more interactive readers’activities...

---------------------------------

制作包括 Production Includes
  标准摄影及标准模特儿   Standard photo shooting and standard models
  内容撰写及版面设计    Copywriting and design layout
  插送费用    Insertion cost
  两次免费内容或设计上之更改    Twice of free revision on design or content
  客户特别指定之摄影、模特、纸质、形式或设计要求，以及多于两次的内容修改，将另作额外报价
    Additional costs will be quoted on speci?ed requirements set by clients on shooting, model, paper quality,  
    special format, special design and more than twice changes on content or design layout
版权 Copyright
  别册的版权为现代传播集团所拥有，如欲取得版权将收取额外费用
 Copyright of the Supplement will be owned by Modern Media Group and extra cost will be charged for acquisition of the copyright.
  订位限期：出版日期前6星期 Booking Deadline: 6 weeks before publication date
  截稿限期：出版日期前4星期  Material Deadline: 4 weeks before publication date
付款细节 Payment
  50% 款项须于订位合约签署后支付   50％ down payment should be paid after booking contract is signed
  50% 余款须于别册出版日的30天内支付   50％ payment should be paid within 30 days of the supplement publication date
软性广告设计/制作费【人民币】
ADVERTORIAL DESIGN AND
PRODUCTION RATE【RMB】
此价格为合作净价 Net Price
全版 Full Page = 9,000
跨版/2个全版 Double Page = 14,000
半版 Half Page = 6,000

---------------------------------

广告、发行和读者调查
ADVERTISING
CIRCULATION
AND
READERSHIP

---------------------------------

2013广告刊例 ADVERTISING RATE
2013年1月1日起生效  EFFECTIVE FROM JANUARY 1st, 2013
                                                 人民币(RMB)   人民币(RMB)           实度尺寸Trim Size
                               
                                                           Book A            Book B/C
封面拉页 Gatefold of Front Cover ( 2 Pages) 605,000 442,000 452mmx285mm
封二4P拉页 Inside Front Cover Gatefold ( 4 Pages)                                             1,100,000 810,000 682mmx285mm
封二全版 IFC FP  242,000 230mmx285mm
目录前第一服装／珠宝跨页 1st Fashion or W&J DPS 580,000 352,000 460mmx285mm
目录前第一化妆品跨页  1st Cosmetic DPS                                                                                       580,000                                           460mmx285mm
目录前第二服装／珠宝跨页  2nd Fashion or W&J DPS 460,000                                           460mmx285mm
目录前第二化妆品跨页  2nd Cosmetic DPS                                                                                      460,000                                           460mmx285mm
目录前第三服装／珠宝跨页 3rd Fashion or W&J DPS 425,000  460mmx285mm
目录前第三化妆品跨页  3rd Cosmetic DPS                                                                                      425,000                                           460mmx285mm
目录前第四服装／珠宝跨页  4th Fashion or W&J DPS 415,000                                           460mmx285mm
目录前第四化妆品跨页  4th Cosmetic DPS                                                                                       415,000                                            460mmx285mm
目录前跨版 Double Page Spread Before Content Page 400,000 308,000 460mmx285mm
中心跨页 Central Spread 400,000 292,000 460mmx285mm
第一目录对页 Facing 1st Content Page 275,000 204,000 230mmx285mm
第二目录对页 Facing 2nd Content Page 253,000 187,000 230mmx285mm
书版权对页 Facing Masthead 230,000  230mmx285mm
编者言对页 Facing Editor’s Note 230,000  230mmx285mm
时装编辑笔记旁全页 Facing Fashion Editor’s Notes 210,000  230mmx285mm
看世界/本周十爱/
看时尚旁全页 Facing Scoop/Must Have/ U Fashion 205,000  230mmx285mm
杂志前1/2部分全版 Full Page within 1/2 of the Magazine 176,000 137,000 230mmx285mm
杂志前1/2部分跨版 Double Page Spread within 1/2 of the Magazine 352,000 274,000 460mmx285mm
杂志后1/2部分全版 Full Page in the Rest 1/2 of Part 154,000 121,000 230mmx285mm
杂志后1/2部分跨版 Double Page Spread in the Rest 1/2 of Part 308,000 242,000 460mmx285mm
封三 Inside Back Cover 187,000 153,000 230mmx285mm
封三跨版 Inside Back Cover Spread 374,000 279,000 460mmx285mm
封底 Outside Back Cover 520,000 275,000 230mmx285mm
半版竖放 1/2 Page Vertical 132,000 103,000 115mmx285mm
半版横放 1/2 Page Horizontal 132,000              103,000              230mmx140mm
其他特殊形式【净价，特殊制作另议】
Other Special Position【Net Price, Other format to be discussed】
指定位置加收15%指定费
15% loading fee for fixed position
单面普通背板               Back Board
双面加厚背板               Thick Two-Sided Back Board    
超大背板                        Super Size Back Board
优家小秘密                   U+ Secret Envelop 
250,000
320,000
400,000             (只发行20万份)
230,000

---------------------------------

发行数量及城市分布
CIRCULATION AND DISTRIBUTION
华北区               North China 　 　北京                  Beijing                            158,000                              8.9%
天津                  Tianjin                            56,000                              3.1%
石家庄                  Shijiazhuang                            17,000                              1.0%
保定/秦皇岛                  Baoding/Qinhuangdao                   10,000                              0.6%
太原                  Taiyuan                            17,000                              1.0%
呼和浩特                  Hohhot                            13,000                              0.7%
华北区小计                 Sub-Total                                       271,000                                        15.2%
东北区               North-east china 　 　沈阳                                            Shenyang                                        94,000                                       5.3%
大连                                            Dalian                                                            45,000                                       2.5%
哈尔滨                                            Harbin                                                            40,000                                       2.2%
长春                                            Changchun                                        29,000                                       1.6%
鞍山                                             Anshan                                                            5,000                                       0.3%
东北区小计                        Sub-Total                                     213,000                                      12.0%
华东区            East china 　 　上海                                            Shanghai                                       178,000                                      10.0%
杭州/宁波/温州                        Hangzhou/Ningbo/Wenzhou                   128,000                                       7.2%
湖州/绍兴/义乌/金华    Huzhou/Shaoxing/Yiwu/Jinhua               15,000                                       0.8%
南京/苏州/无锡/常州    Nanjing/Suzhou/Wuxi/Changzhou          115,000                                       6.5%
厦门/福州                                     Xiamen/Fuzhou                                        35,000                                       2.0%
青岛                                            Qingdao                                                            34,000                                       1.9%
济南                                            Ji'nan                                                           16,000                                       0.9%
威海/烟台                                             Weihai/Yantai                                       10,000                                       0.6%
南昌                                             Nanchang                                       16,000                                       0.9%
合肥                                             Hefei                                                           16,000                                       0.9%
华东区小计                        Sub-Total                                      563,000                                        31.6%
西北区            North-west china 　 　西安                                            Xi'an                                                            69,000                                       3.9%
乌鲁木齐                                            Urumqi                                                           16,000                                       0.9%
兰州                                            Lanzhou                                                           16,000                                       0.9%
银川/西宁                                            Yinchuan/Xining                                       10,000                                       0.6%
西北区小计                        Sub-Total                                      111,000                                        6.2%
西南区               South-west china 　 　成都                                            Chengdu                                       118,000                                       6.6%
重庆                                            Chongqing                                        65,000                                       3.7%
昆明                                            Kunming                                        28,000                                       1.6%
贵阳                                            Guiyang                                                           15,000                                       0.8%
西南区小计                        Sub-Total                                       226,000                                        12.7%
中南区（华中+华南）     Central-south china 　 　广州                                            Guangzhou                                       128,000                                       7.2%
深圳                                            Shenzhen                                        79,000                                       4.4%
东莞/佛山/惠州                        Dongguan/Foshan/Huizhou                   13,000                                       0.7%
武汉                                            Wuhan                                                            69,000                                       3.9%
长沙                                            Changsha                                        46,000                                       2.6%
郑州/洛阳                                            Zhengzhou/Luoyang                   16,000                                       0.9%
南宁                                            Nanning                                                           16,000                                       0.9%
海口/三亚                                            Haikou/Sanya                                       16,000                                       0.9%
中南区小计                       Sub-Total                                       383,000                                        21.5%
港澳及其他                       Hong Kong/Macau/others                   13,000                                        0.7%
　 　 　 　
总量                       Grand Total                                       1,780,000                  100.0%
2013年发行城市从2012年的42个增加到55个  Cover 55 cities in 2013, much more than 2012(42 cities)

---------------------------------

发行渠道分布
DISTRIBUTION CHANNELS
零售占发行总量的92%，赠阅占发行总量的6%，订阅占发行总量的2%，其中在各零售渠道中：
Retail 92%, Complimentary Copies 6%, Subscription 2%; Retail Distribution Channels:
零售 Retail       92%
书报摊、书报亭               Newsstands and news booths                                                                65%
大型超市、连锁便利店等     Large supermarkets and convenience store chains         24%
机场、地铁、宾馆等               Airports, subways and hotels                                                   8%
书店等                          Bookstores                                                                                           3%
赠阅 Complimentary Distribution 6%
订阅 Subscription       2%
赠阅渠道分布
COMPLIMENTARY CHANNELS
超过8,800个赠阅点，覆盖全国12大城市，品牌与现代传播集团刊物合作别册，可有选择地随刊进入集团的
赠阅渠道，加大曝光机会，直达目标人群！
  高档餐饮、娱乐场所；
  高级珠宝钟表店；
  高档商厦、购物中心；
  时尚地标场所；
  SPA、Yoga中心、高端会所、健身中心；
  美容院、美发厅、高级护理中心；
  部分高档商厦、购物中心VIP会员；
  顶级酒店式公寓及四、五星级酒店；
  机场贵宾厅；
  顶级品牌汽车展厅；
  高级医疗机构；
  主要私人会所、俱乐部；
  知名市场研究公司、顾问咨询公司；
  沪深两地上市公司CEO/CFO/COO/GM等；
  全球500强在华投资机构CEO/CFO/COO/GM等；
  在华中外合资企业500强CEO/CFO/COO/GM等；
  国际EMBA俱乐部会员；
  社会名流、名家、明星等。
  High-end restaurants and entertainment venues;
  High-end watch and jewellery shops;
  High-end commercial buildings and shopping centers;
  Up market venues;
  SPA, Yoga and health clubs;
  Hair & Beauty salons;
  Selected areas in luxury of?ce buildings and VIP members of luxury
shopping centers;
  Leading hotel-style apartments, four-star and ?ve-star hotels;
  Airport VIP Lounges;
  Luxury car showrooms;
  High-end medical care institutions;
  Major private lounges and clubs;
  Prestigious market research organizations and consultancies;
  CEO/CFO/COO/GM of listed companies in Shanghai and Shenzhen;
  CEO/CFO/COO/GM of Chinese ?rms with Fortune 500 investments;
  CEO/CFO/COO/GM of top 500 Chinese joint ventures;
  Members of International EMBA clubs;
  Celebrities, famous experts and stars.

---------------------------------

独立第三方调研公司“开元数据”显示：自2009年初以
来，《优家画报》连续15个季度节节上升，销量始终保持
第一，在女性杂志中处于领导地位。
FROM 2009 ONWARDS, CONTINUOUSLY IN THE
LAST FIFTEEN QUARTERS, "U+ MODERN LADY"
REPORTED AS THE NO.1 CIRCULATION IN THE
MAGAZINE MARKET BY THE INDEPENDENT
CIRCULATION AUDIT COMPANY "KAI YUAN"
AND STRONGLY BUILT ITS LEADERSHIP
AMONGST ITS COMPETITORS AND LEADING
THE MARKET DEVELOPMENT.

---------------------------------

2009Q2/Q3~2012Q3 所有开元调查城市综合销售指数
2009Q2/Q3~2012Q3 Kaiyuan Sales Index for all cities
09Q2             09Q3     10Q2                10Q3       11Q2                     11Q3                      12Q2                     12Q3
20.421.6
23.0
24.3
31.631.332.432.9
备注 Notes
开元每年Q1/Q4调查4个一线城市；Q2/Q3自2011年起调查15个一、二线城市，2010年及之前调查10个一、二线城市
Kaiyuan monitors 4 tier1 cities every Q1&Q4; 15 tier 1 and tier 2 cities every Q2 & Q3 (2010 and before only 10 cities).
2009Q1~2012Q3  四个一线城市综合开元销售指数
2009Q1~2012Q3 Kaiyuan Sales Index for 4 tier1 cities
11.810.7
12.412.113.314.114.113.5
14.915.115.7
14.214.213.4
12.3
09Q109Q209Q309Q411Q112Q111Q212Q211Q312Q310Q110Q210Q310Q411Q4
                                                                           12.0%
                                                                         11.1%
                                                                  10.0%
                                                                9.8%
                                                 7.7%
                                          6.5%
                                        6.3%
                                       6.2%
                                      6.1%
                                     5.9%
                                   5.5%
                             4.4%
                           4.2%
                      3.1%
          1.3%
开元指数 KSI
32.9
30.4
27.5
26.9
21.1
18.0
17.3
17.2
16.7
16.3
15.2
12.1
11.5
8.6
3.6
市场份额 Market Share2013-Q3                 
Modern Lady
Femina
Grazia
MW
Rayli Fashion
ELLE
Vogue
The Bund
Self
Rayli Her Style
Cosmo
Marie Claire
Bazaar
Fashion Weekly
BQ
备注 Notes   
数据来源：开元零售市场调研，常规数据    Data Source：KaiYuan Retail Monitor data
调研城市 Research Cities
Q1/Q4—4个一线城市：北京、上海、广州、杭州。 
Q2/Q3—15个一、二线城市：北京、上海、广州、杭州、深圳、成都、重庆、沈阳、武汉、南京、青岛、大连、天津、西安、长沙
Q1/Q4—4 Tier 1 cities：Beijing, Shanghai, Guangzhou, Hangzhou.
Q2/Q3—15 Tier 1 & Tier 2 cities: Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Chengdu, Chongqing, Shenyang, Wuhan,
Nanjing, Qingdao, Dalian, Xi’an, Changsha.

---------------------------------

个人税前年收入Yearly Personal Income (RMB,Before Tax)   
6万元以下
6万元(含)~12万元
12万元(含)~20万元
20万元(含)~50万元
50万元或以上
Less Than 60,000
60,000(inc.)~120,000
120,000(inc.)~200,000
200,000(inc.)~500,000
500,000(inc.) Or More
                                 15.2%
                                                                                    37.1%
                                       17.8%
                                  1 5.8%
                              14.0%
读者资料
READERSHIP PROFILE
18~24                                                                   3.8%
25-34                                          65.1%
35~44                                   19.1%
>44                                                                    12.0%
年龄 Age        平均年龄33.5岁
大专 Junior College Graduate                                                                        33.8%      
本科 University Graduate                  50.5%
硕士及以上 Master Degree or Above            3.8%
其他 Others                               12.0%
  
教育程度 Education Level
董事长/总经理/总裁/首席执行官/董事/厂长 Chairman/GM/President/CEO/(Factory)Director           
部门总监/经理 Department Director/Manager
部门主管人员 Department Supervisor    
其他 Others
职位状况 Occupation
21.7%
14.0%
15.0%
49.3%
读者忠诚度 Reader’s Loyalty
每期都读/经常读                              Almost every issue/very often
比较经常                                             Quite often
偶尔                                                      Occasionally
86.3%
7.7%
6.0%
阅读深度 Quality of Reading
几乎所有/大部分版面和内容        Nearly All/ Most of Pages and Contents
一半左右版面和内容                       Half of Pages and Contents
少部分/很少版面和内容                 Part/ Few of Pages and Contents
90.2%
7.9%
2.0%
家庭税前年收入Yearly Household Income (RMB,Before Tax)   
            12.6%
                                                                39.4%
                      17.7%
                                            30.2%
15万元以下
15万元(含)~30万元     
30万元(含)~50万元     
50万元或以上       
Less Than 150,000
150,000(inc.)~300,000
300,000(inc.)~500,000
500,000(inc.) Or More
2009Q2/Q3~2012Q3 所有开元调查城市综合销售指数
2009Q2/Q3~2012Q3 Kaiyuan Sales Index for all cities
09Q2             09Q3     10Q2                10Q3       11Q2                     11Q3                      12Q2                     12Q3
20.421.6
23.0
24.3
31.631.332.432.9
备注 Notes
开元每年Q1/Q4调查4个一线城市；Q2/Q3自2011年起调查15个一、二线城市，2010年及之前调查10个一、二线城市
Kaiyuan monitors 4 tier1 cities every Q1&Q4; 15 tier 1 and tier 2 cities every Q2 & Q3 (2010 and before only 10 cities).
2009Q1~2012Q3  四个一线城市综合开元销售指数
2009Q1~2012Q3 Kaiyuan Sales Index for 4 tier1 cities
11.810.7
12.412.113.314.114.113.5
14.915.115.7
14.214.213.4
12.3
09Q109Q209Q309Q411Q112Q111Q212Q211Q312Q310Q110Q210Q310Q411Q4
                                                                           12.0%
                                                                         11.1%
                                                                  10.0%
                                                                9.8%
                                                 7.7%
                                          6.5%
                                        6.3%
                                       6.2%
                                      6.1%
                                     5.9%
                                   5.5%
                             4.4%
                           4.2%
                      3.1%
          1.3%
开元指数 KSI
32.9
30.4
27.5
26.9
21.1
18.0
17.3
17.2
16.7
16.3
15.2
12.1
11.5
8.6
3.6
市场份额 Market Share2013-Q3                 
Modern Lady
Femina
Grazia
MW
Rayli Fashion
ELLE
Vogue
The Bund
Self
Rayli Her Style
Cosmo
Marie Claire
Bazaar
Fashion Weekly
BQ
备注 Notes   
数据来源：开元零售市场调研，常规数据    Data Source：KaiYuan Retail Monitor data
调研城市 Research Cities
Q1/Q4—4个一线城市：北京、上海、广州、杭州。 
Q2/Q3—15个一、二线城市：北京、上海、广州、杭州、深圳、成都、重庆、沈阳、武汉、南京、青岛、大连、天津、西安、长沙
Q1/Q4—4 Tier 1 cities：Beijing, Shanghai, Guangzhou, Hangzhou.
Q2/Q3—15 Tier 1 & Tier 2 cities: Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Chengdu, Chongqing, Shenyang, Wuhan,
Nanjing, Qingdao, Dalian, Xi’an, Changsha.

---------------------------------

消费情况与生活态度  CONSUMING BEHAVIOR  &  LIFE ATTITUDE
资料来源：CBES 2011
Information Source: CBES 2011
购买手表的价格  Price of watch plan to buy
1万元以下  
1万元(含)~3万元   
3万元(含)~5万元   
5万元(含)~10万元    
拥有的奢侈品来源 Source of luxury goods
自己购买                
家人或亲朋好友礼物赠送  
他人赠送      
Less Than 10,000
10,000(inc.)~30,000
30,000(inc.)~50,000
50,000(inc.)~100,000
Self-purchase
Given by family and friends
Given by other people
                                      4.4%
                                        4.6%
                 1.7%
                                                                     8.6%
                                                              76.3%
         10.7%
     5.5%
                    18.2%
                     19.5%
                                        35.5%
                                                           49.0%
                                                   41.8%
                                27.7%
                          24.1%
                                                                58.3%
               14.2%
                            26.8%
    31.9%
                                            86.9%
                          62.0%
未来一年预购中高级手表     Plan to buy a watch in next year
购买奢侈品的主要驱动因素  Key drivers of luxury goods purchasing
19.3%
去年消费过十大高端服饰品牌的读者比例
经常使用十大香水品牌的读者比例
经常使用十大护肤品牌的读者比例
Consumed high-end fashion brand in last year
Constantly use top luxury perfume
Constantly use top luxury skincare/cosmetics
十大高端服饰：Issey Miyake /Givenchy/Gucci/Prada/Versace/Burberry/Christian Dior/Louis Vuitton/Chanel/Hermès
十大香水品牌：Chiristian Dior/Burberry/Chanel/Gucci/Lanc?me/Issey Miyake/Hermès/Armani/Versace/Bulgari
十大护肤品牌：Estée Lauder/Lanc?me/Givenchy/Christian Dior/La Mer/Clarins/Chanel/Biotherm/Guerlain/SK-II
身份地位的象征
个人品味的体现
带来与众不同的享受与愉悦体验
品质更出众,做工更考究      
送礼好选择              
产品设计上更独特,更讲究艺术性
欣赏品牌的风格和文化    
拥有一辆车     
拥有两辆及以上 
未来一年汽车预购率 
The symbol of status and class
The symbol of personal taste
Bring unique enjoyment and delighted experience
Best quality
Can be the best gift
Have unique design
Because its style and culture
Family owned one private car
Family owned two and more private car
Intend to purchase a car in next 12m
                                                          27.2%
                        11.6%
                                            21.6%
                                                              29.5%
                7.7%
                                                   24.2%
未来一年电子产品预购率   Purchase digital product in next 12M
手机           
数码相机  
数码摄像机 
平板电脑   
掌上电脑   
高端电视机   
Mobile Phone         
Digital Camera
Digital Video
Tablet PC
Palmtop Computer
High-End TV

---------------------------------

生活态度 Life Attitude
我经常在杂志和网站上搜索我所感兴趣的产品和服务的信息
I often search product and serv. Info from mag and webs
我经常很努力地找寻我认为正宗的和原版的产品
I often try hard to ?nd authentic and original product
我经常和其他人讨论我近期看到的产品和品牌
I often discuss with people on products I saw recently
当我发现我非常喜欢的新品,我一定要和别人分享我的发现
I would share ?ndings if discovering new products
我经常读各种资料或相关报道来更多了解我想要买的品牌
I often search much info to know about intended brands
我欣赏那些有想象力的特立独行的品牌
I enjoy brands which are unique and full of imagination
我喜欢商店内的新产品展示,只要经过一定会进去看看
I like new product show in store and will be a looker-on
我喜欢生活充满变化
I like my life to be full of changes
为享受休闲,多花一些钱也是值得的
It’s worth spending more on enjoying the leisure
通常会将自己喜欢的品牌推荐给别人
I often recommend my favorite brands to others
不断学习新东西非常重要
Learning new things is very important
保持年轻的状态非常重要
Keep the young status if very important
为了我和家人的幸福,我会越来越看重保险
I will regard more on insurance for my family and myself
我希望得到更多有关个人理财的信息和资讯
I hope to have more information about personal ?nance
即使价格贵一点,我也愿意购买高品质的商品
It is worth paying extra for quality goods
营造一个幸福的家庭是女人价值的最大体现
To creat a happy family is where women’s value re?ects
广告能激发我购买产品的欲望
Advertising can stimulate my desire to buy products
广告能够帮助我更深入了解产品的性能
Ads help me to better understand product performance
我愿意多花钱购买名牌产品
I’d like to spend more money on brand products
                     89.1%
     85.9%
                                                                   96.1%
                                                                    96.4%
                                          92.6%
                                          92.6%
                        89.7%
                                                                                 87.3%
                                                                                     91.4%
                                                                             86.3%
   
                                                                                       93.4%
                                                                                     91.7%
                                                                           86.2%
   
                                                                                   89.1%
                                                                                     90.6%
                                                             69.6%
   
                                                               71.9%
                                                                74.4%
                                                              70.5%
      

---------------------------------

2013年刊/特刊广告价格
ANNUAL ISSUE / SPECIAL ISSUES ADVERTISING RATE
年刊广告规格
ADVERTISING SPECIFICATION
印刷 Printing 柯式印刷 Offset     装订 Binding 胶脊订装 Perfect Binding
网线 Screen 175线 (每英寸) 175 lines per inch   稿件 Material 广告电子版光盘，两张彩样稿
格式 Format 稿件原大尺寸，300dpi精度，CMYK颜色的pdf或tiff文件
纸张 Paper 封面 / 封底：200gsm 铜版纸过光膜 Cover: 200gsm coated art paper with Gloss Lamination
内页：80gsm UPM优光纸 R.O.P.: 80gsm UPM ?nesse classic gloss
尺寸 Size                               实际尺寸 Trim Size
全版 Full Page                                        230mm(W)×285mm(H)
跨版（非前20页之跨版） Double Page Spread ( Any after the ?rst 20 pages )         460mm(W)×285mm(H)
封二跨版及前20页之跨版
( 446mm(W)×285mm(H)，分为两单版出血位每边5mm ) ，每单版                                223mm(W)×285mm(H)
2nd Double Page Spread & Double Page Spread within the First 20 Pages
( 446mm(W)×285mm(H)，divided into 2 full pages, with 5mm for each bleeding edge )
Each Full Page of Bleeding
封面拉页 Cover Gatefold 225mm(W)×285mm(H) （*2）                                                225 mm(W)×285mm(H) （*2）
出血位 Bleeding                                               每边各加3mm                                          Add 3mm for Each Bleeding Edge
订位限期 Booking Deadline                 出版日期前30日                                         30 Days before Publication Date
截稿限期 Material Deadline                出版日期前25日                                          25 Days before Publication Date
位置  Position                                                                                                         价格Price
                                                                                                                     人民币(RMB)
封面拉页Gatefold of Front Cover(2 Pages)
封二4P拉页Inside Front Cover Gatefold(4 Pages)
目录前第一服装／珠宝跨页1st Fashion or W&J DPS
目录前第一化妆品跨页1st Cosmetic DPS
目录前第二服装／珠宝跨页2nd Fashion or W&J DPS
目录前第二化妆品跨页2nd Cosmetic DPS
目录前第三服装／珠宝跨页3rd Fashion or W&J DPS
目录前第三化妆品跨页3rd Cosmetic DPS
目录前第四服装／珠宝跨页4th Fashion or W&J DPS
目录前第四化妆品跨页4th Cosmetic DPS
目录前跨版Double Page Spread Before Content Page
第一目录对页Facing 1st Content Page
第一目录后跨版Double Page Spread After TOC1
第二目录对页Facing 2nd Content Page
版权对页Facing Masthead
编者言对页Facing Editor's Note
第一合作介绍对页Facing 1st Contributions Page
第二合作介绍对页Facing 2nd Contributions Page
杂志前1/2部分全版FP within 1/2 of the magazine
杂志前1/2部分跨版DPS within 1/2 of the magazine
杂志后1/2部分全版FP in the rest 1/2 of part
杂志后1/2部分跨版DPS in the rest 1/2 of part
封三Inside Back Cover
封三跨页Inside Back Cover Spread
封底Outside Back Cover
指定版位加收Available Fined Position                                                                                                           +15%
备注：如需加厚等特殊制作，价格另议 Other Format to be Discussed
730,000                               
1,320,000                                  
690,000
690,000
506,000                                  
506,000
472,000
472,000
454,000
454,000
 448,000                                  
331,000                      
396,000           
305,000                                  
276,000                                  
276,000                      
198,000
198,000           
176,000                                  
352,000                                  
154,000                                  
308,000                                  
203,000                                  
385,000    
620,000

---------------------------------

刊登广告制约
TERMS AND CONDITIONS
在本集团系列出版物刊登广告，按中华人民共和国《广告管理条例》的有关规定办理。
开具证明：
 有关注册商标广告，请出示商标注册证；
 药品、类药品、化妆品广告出示省级卫生厅的批准文件；
 招聘广告须经劳动部门或人事部门盖章认可；
 招生广告应有教育部门审批手续。
本报刊对广告内容和设计图形有删改或拒绝刊登权。
广告稿必须在指定截稿日期前送到本公司。
广告刊出前，其设计、内文及插图须经本报刊同意。
本报刊保留权利，可在任何时间、以任何理由拒绝或取消任何广告。
预订期过后，不得取消合约。广告客户或广告代理若取消全部或部分合约，合约其余部分的所有折扣及/或版位保障将无效。
广告客户若未能在截稿限期提供材料，本报刊有权重新使用现有的材料。
订单或稿件指示上的任何条件，无论列明与否，若与广告价目表上的规定不同，本报刊将不受约束。
在欠缴广告费情况下，本报刊保留向广告客户及/或广告代理，同时及个别追讨所欠款项的权利。
All advertisements that appear in any publication of Modern Media Group must comply with "The
Advertising Ordinance"  of the People’s Republic of China.
Certi?cates Proof Requirements :
 A certi?cate of registration must be presented when advertising a registered brand name and logo;
 Pharmaceuticals and cosmetics advertisers must present advertising approval certi?cate from the Provincial Health Department;
 Job advertising requires the approval stamp from the Labor or Personnel Department;
 School advertising must be accompanied by a certi?cate from the Education Department.
The Publisher reserves the right to revise or reject any advertising copies or graphics.
Advertising copies must be delivered on or before closing date as designated.
Execution of an advertising booking order is subject to publisher’ s copy, including display, text and illustration.
The publisher reserves the right to reject or cancel any advertisement at any time for any reason.
Cancellation will not be accepted after the booking deadline. Cancellation either in full or in part by the advertiser or the advertising
agency of a contract nulli?es all rate and/or positioning protection for the remainder of the contract.
The publisher reserves the right to repeat existing material in hand when the advertiser fails to meet the material copy deadline.
The publisher will not be bound by any conditions, printed or otherwise, appearing in orders or copy instructions when such
conditions violat the regulations set forth in the rate card.
In the event of nonpayment, the publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally
liable for such bills as are due and payable to the publisher.