2011年广告刊例   MEDIA KIT 2011

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《达人志men's uno》杂志以与众不同，引领潮流的时尚品位，独树一
帜的风格，缔造出新一代男性时尚时装杂志的蓝本。《达人志men's uno》
杂志于2004年3月开始在中国内地发行，呈现出更加成熟、睿智的风格。
《达人志men's uno》杂志是以时装为主的男性生活杂志，丰富实用的内
容是《达人志men's uno》杂志与其他男性杂志的重要区别。《达人志men's
uno》的内容涉及多项领域，包括时装、配饰、汽车、科技、美容、旅游以及
男性情感健康等。如果将《达人志men's uno》杂志比喻成一位男士，那他具
备以下的特征：时尚、感性而性感、智慧而不张扬、强壮且可以信任、享受
生活制造浪漫但并不等同于铺张和奢侈。《达人志men's uno》杂志在生活中
可以给读者足够的享受和帮助，同时也提供给读者精神方面温暖的依赖。
2011年，《达人志men's uno》杂志面向“都市轻熟男”人群，全方位地诠
释出一种时髦、优雅、低调、都市化的生活方式。“都市轻熟男”承袭了都市
型男一贯的生活态度，他们事业稳步上升，生活精致、有品位，敢于消费，但
他们更追求创新与突破，更具生活情致，他们是时尚消费的中坚力量。
“men’s uno China” has already established its status as the
leading authority on men’s fashion and vogue in Mainland China
since its launching in spring 2004. “men’s uno China” is now the
deinitive voice speaking to men in China on sophisticated living.
Apart from other men's magazines, “men’s uno China” is a
magazine about men's fashion and lifestyle, its profound and practical
content makes it the “must-have” for modern Chinese. it relates
to fashion, accessories, automobile, technology, beauty, traveling
as well as love and sentiment. Readers of “men’s uno China” are
afluent, intelligent, sensitive and conident. it is our mission to advise
our readers to improve life quality with passion and dedication.
For 2011, “men’s uno China” interprets a fashionable, elegant, low
key, urbanization lifestyle for the target readers of “Young mature”.
They inherit metrosexual’s life attitude. Their careers improve
steady. They have elegant life, good tastes and dare to consume but
they prefer innovation and breakthrough. They are the backbone of
fashion consumption.
简介FACT SHEET 
刊物名称Name 《达人志men's uno》
类别Category 以潮流为主的男性杂志 Men's Lifestyle Magazine
创刊日期Date of Launch 2004年3月 March 2004 
出版日期Publication Date 封面月份前一个月之25日出版
 25th of the month preceding cover date  
文字Language 简体中文Simpli?ed Chinese
零售价Retail Price 人民币20 元 RMB20
每月发行量Distribution 438,000 本 438,000 copies
出版Publisher 西藏新闻出版局 Tibet press and publication Bureau
刊号 Registration Number CN 541049GO
尺寸 Size 288mm (H) x 228mm (W)
纸质 Paper Type 封面: 200克进口铜版纸  Cover: 200 gsm Coated Art 
                内页: 90克铜版纸  Inside: 90 gsm Coated Art
2011年广告刊例1

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核心目标读者 TARGET READERS        
轻熟男（Young mature）是men's uno的核心读者群。
The target readers of men's uno China are those who are Young mature.
?具有良好的教育背景  Well-educated.
?具备高质量的物质生活基础  With good ?nancial background.
?引导时代消费观念, 注重个性化的生活，热衷于奢侈品消费。
Lead new consumption trends, focus on personal lifestyle and keen on luxury brands
consumption.
?注重生活品质和积极向上的生活态度，有即时获得美好事物的浪漫欲望，对品牌有很好的认
知和忠诚度
Strong desire for high quality living, high loyalty to the brands.
?在工作中具有决策的能力，从个人消费、家庭消费到集体消费，他的品位将起到主导作用。
Opinion leaders & decision makers on personal and family consumption.
◆时装及配饰Fashion & Accessories    45%
搜罗顶级的时装品牌，全面介绍男装流行趋势，充分发挥时尚
创意灵感，详细介绍男装搭配中的各个细节。
In an attempt to present the emerging trend of menswear in
every aspect, we bring with our readers the ?rst hand info of
the hottest fashion brands and the vogue of the season in
detail.
?流行资讯 Fashion 
?时装摄影 Shooting
?配饰 Accessories
?T台直击 Runway
?时装话题 Fashion talk 
?精品 Smart
◆生活及消费Lifestyle & Consumption   25% 
通过丰富精美的画面和流行的角度，详尽介绍汽车、信息科
技、家居及旅游等消费信息。
Providing comprehensive news of Automobile, IT, Home
Decor & Traveling in an appealing and chic point of view.
?消费Consumption
?生活Lifestyle
?手表Watch
?汽车Auto
?数码 Digital
?旅游 Travel
?美酒 Wine
?美食 Food
杂志内容及比例 EDITORIAL CONTENT & pROpORTION
◆健康及美容Health & Beauty    15%     
从内而外指导男性消费者正确的保养和锻炼的方法。
Comprehensively deliver the proper messages on health
and skin care methods.
?护肤话题 Beauty talk
?大片 Shooting
?香水 Perfume
?测试 Test
?健身 Fitness
?趋势 Trends
◆人物及话题People & Feature    15% 
以优雅而有品位的形象包装，深刻而不失诙谐的文字剖析，
介绍成功人物、超级明星，深度报导读者感兴趣的生活方式
和生活态度。
Providing features on “Talks of the Town”, super idols as
well as leading people in modish, humorous and unveiling
presentations.
?封面人物 Cover guy
?专题 Feature
?人物 People
?访问 Interview
?女孩 Uno girl
?独家 Exclusive
?情感 Emotion
?职场 Career
内容来源Source of Content：本地Local  90%   国际International  10%
2011年广告刊例2

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栏目设置 Column Set-up
?编辑推荐 Editor's Choice
时装为主，辅以时尚消费品。以编
辑的眼光来为消费者推荐最前沿的
时装动态，最时髦的随身装备以及
最新潮的服饰单品，全方位地展示
“都市轻熟男”的生活方式。
Basing on menswear and 
supplemented with fashion
consumer goods. Editors will show
the “Young mature” lifestyle by
listing the latest fashion goods,
equipments and accessories.
常规栏目 Common  column
?流行资讯 Fashion
从新闻、新品、事件三个方面入手，把时尚圈的最新动态一网打尽
Round up the entire latest trend by News, Flash and Event.
动态 News  
当季品牌国内外的各种新闻以及消费导势
或设计师动态。
Show the latest news, Consumption
Tendency and Designer movement for
the domestic and international brands.
新品 Flash 
用编辑自己的观点来介绍当下品牌发布的
趋势或者新品，并加以评论。
Introduce and discuss the brand release
for Tendency and flash from editors’
view.
事件 Event 
以文图结合的方式，第一时间呈现品牌的
一些重大活动、事件。
Show the important event and incident
by combining letters with the photos at
the ?rst time.
2011年广告刊例3

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?消费Consumption
以图片为主、文字为辅的表现形式，从产品、事件等
角度入手，展示最时髦的物件。
From the angle of products and events, showcase
the most fashionable objects with most of pictures
and less texts.
妆容Beauty 
当季品牌发布的大小事件，正被发布的妆容、产品。
Events, incidents, makeup and products released by
fashion brands of the season.
数码Digital 
当下最受关注的数码产品或未来科技生活趋势。
The most attractive digital products or the future
trend of technology life.
手表 Watch 
最具潮流指数的手表发布或腕表工艺的最新研发成果。
The most fashionable watch and latest watch R & D
achievements.
汽车 Auto 
即将面世的汽车新品介绍或汽车品牌国内外的新闻事件
Introduction about new cars appearing on the market, or
news about car brands at home and abroad.
美酒 Wine 
酒行业的最新发布信息及国内外的顶级酒品介绍。
The latest information released by wine industry and
description of top domestic and international wine.
2011年广告刊例4

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?生活Lifestyle
以文字为主、图片配合的表现形式，从设计、展示、书
籍、电影等各个和潮流生活相关的方面入手，解读最时
尚、先锋的生活方式。
Use most of texts and less pictures to show the
most fashionable and avant-garde lifestyle from the
perspective of design, display, books, movies and
related fashion.
设计 Design 
建筑、酒店、展示等空间设计领域的最新动态。
Latest trends of buildings, hotels, exhibitions and
other space design.
电影Movie  介绍一些影响或带动一种新的意识形态或生活方式的电影作品。
Introduce some in?uential ?lms which can lead a new ideology or lifestyle.
书籍 Book  新书发布、热门作家介绍及名人推荐最佳读本。
New published books, popular writers' introduction and the best book
recommended by celebrities.
展示 Show  与艺术相关的展览、展示事件报导，及最新展览公布。
Art-related exhibitions, events reporting and latest announcement.
音乐Music  流行音乐领域具有话题或即将发布的作品分析及红人解读。
Controversial or new music analysis and celebrity interpretation.
城市City  国内外有时尚气息或艺术氛围的城市，追踪城市的潮流动态。 
Fashionable or artistic city both domestic and abroad, tracking the trend of
urban fashion.
2011年广告刊例5

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时装及配饰 Fashion & Accessories 
?时装摄影 Shooting
以东方面孔为主导，以图象为语言，描
述和记录流行的变迁，只言片语中，展
现当下的潮流。
Mainly use oriental faces to describe
and record popular changes and
transition, showing present fashion
trend.
2011年广告刊例6

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?配饰 Accessories
作为时装搭配的重要部分，在每年的3月、4月、9月、10月等重点月份，以静物组合与人物大片的方式展示
最新配饰的魅力。
As an important part of fashion coordination, newest accessories showing its charm through still life mix
and fashion shooting on March, April, September, October and other key months of each year.
2011年广告刊例7

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?T台直击 Runway
及时、准确、细致地报道纽
约、米兰、巴黎和东京男装
周的趋势，资讯快捷、点评
独到、形式丰富。
Timely, accurate, detailed
reports about men's
fashion week Trends of
New York, Milan, Paris and
Tokyo.
?时装话题 Fashion Talk 
通过敏锐的时尚触觉、强大的分析能力、独一无二的时装资源，将时
尚热点话题与生活方式进行梳理、整合，并以专题形式呈现。
With a keen fashion sense, strong analytical ability, unique fashion
resources, it integrates hot fashion topics with lifestyle as a feature.
?精品 Smart
当月最值得收纳的一款服
饰，从细节、搭配、起源等
各个角度提供全面细致的介
绍、搭配指导及单品罗列。
Introduce the most worthy
dress to purchase and
provide dress details and
origins, dress coordination
direction and pieces list.
2011年广告刊例8

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?手表Watch
话题Topic: 用精美的图片、
精准的文字探索手表背后的
故事，追踪手表世家的渊
源，或者解析当季手表的最
潮资讯。
Explore behind story of
watch family or analyze
the most stylish watch
information with beautiful
pictures and accurate
texts.
?汽车Auto
话题Topic：以文字为主的汽车话题，从不同角度表达汽车的设计、特性
和都市生活的时尚理念。
Mainly use texts to show vehicle designs and features, fashion
philosophy of city life from different view.
试驾Test drive：针对一种车型邀请专家、明星参与试驾，谈谈感受；或
者是针对每季度的新车从专业的角度来进行比较，给出合理的评价。
Invite experts and stars to discuss test drive feelings for same model
or give professional comparison and reasonable assessment for new
cars of each quarter.
大片 Shooting：用明星或者名人演绎的方式，以大片拍摄的技法来展现
人、车结合的完美画面，赋予汽车全新的视点。
Use stars or celebrities shooting to present a perfect combination of
persons and vehicles, giving a new viewpoint for vehicles.
测试 Test：每季度提炼出5到10款同一性能或者同一价位不同品牌的腕表，请专家、明星或
编辑从设计、工艺、性价比等各角度进行综合比较，给出最佳建议。
Select 5 to 10 watches with same performance or different brands with same prices, invite
experts, stars or editors to give comprehensive comparison and best suggestion from
design, technology, cost and other point of view.
2011年广告刊例9
 生活及消费 Lifestyle & Consumption

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?旅游 Travel
从一个时尚旅者的角度来触摸城市的灵
魂，挖掘城市风光背后的历史、文化及
潮流细节，文字配合图片娓娓道来。
From an aspect of a traveller, touch
the urban soul, explore histories and
cultures with texts and photos.
2011年广告刊例10
?数码 Digital
大片Shooting：用
静物组合大片的形式
展现当季最潮、最先
进的电子产品，简单
的文字介绍产品的性
能，带出当下时髦的
生活方式。
Use still life shootings to show most advanced and fashionable
electronic products, simple words to introduce products performance
and indicate out the most stylish way of living.
测试 Test：提炼出当季最值得购买的同类数码产品，从外观、手感、性
能、技术等方面请专家给出综合评价与专业指导。
Select the most worthy digital products to purchase, invite experts
to give comprehensive evaluation and professional guidance from
appearance, feelings, performance and technology aspects.

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?美食 Food
潮人、潮店，第一时间为你搜刮到最时髦的聚餐地点、最能触动
味蕾的新式菜品以及“都市轻熟男”们的私家菜谱。
Find the most fashionable restaurants and new delicious dishes
as well as private recipe of “Young mature”.
?美酒 Wine
最新式的鸡尾酒调试、最耐人寻味的美酒品鉴或者是
最具特色的酒窖探访，用专题或者大片的形式进行整
合和梳理，全面解读它们背后的故事。
Integrate and sort out the stories of cocktail mixing,
wine tasting and wine cellar in the form of features
or shootings.
2011年广告刊例11

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 健康及美容 Health & Beauty
?护肤话题 Beauty talk
整合最新的护肤与美容理念，展现最
时尚的品牌资讯与最前沿的美容潮
流，并以人性化的方式引导读者认知
保养与健康的意识。
Integrate latest skin care and
beauty concept, showing the most
fashionable brand information
and beauty trends, to improve
readers’ awareness of beauty and
health consumption.
?大片 Shooting
以人物拍摄的方式展示当下男士护
肤的潮流，或以静物组合的形式直
观、完美地展示当季主推的护肤、
香水产品。
Show men's skin care trend, and
display promoting perfume and
skin care products of the season
in a way of portraits or still life
shootings.
2011年广告刊例12

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?香水 Perfume
当季最新的香水大片以及香水话题，引导读者正确选择香水，并探索香水背后耐人寻味的故事。
Use latest perfume shootings and topics of the season and advise readers to select correct
perfumes and explore intriguing stories.
?测试 Test
针对一款或者多款新品，邀请美容专家、化妆师、编辑、热心读者或美
容品牌公关，进行为期28天的使用，记录下使用感受。
Invite beauty experts, make-up artists, editors, enthusiastic readers or
beauty brand PR to write down 28-day usage experience for one or
several new products.
2011年广告刊例13

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?趋势 Trends
从每季T台发布的趋势中提炼最新元素，针对发型、肌肤、配饰
等“都市轻熟男”最关注的细节给出及时的综合分析。
Provide timely and rapid analysis aimed at hairstyle, skin-care
and accessories “Young mature” most concerned learning
from latest Runway elements quarterly.
?专栏 Column
专业的造型师或者品牌经理提出最新的美容话题，分享他们的
护肤心得，或是试用几款新品，对其做出客观评价。
New beauty topics put forward by professional stylist or a
beauty brand manager, share their experience of skin care, or
try several new products and give an objective assessment.
?健身 Fitness
用模特大片加细节示范的形式来展现时尚
的健身方式与健身理念，教给读者正确、
健康的生活方式。
Showing fashionable fitness ways and
philosophy, and teach readers a proper
healthy lifestyle by the way of model
shootings and detail demonstration.
2011年广告刊例14

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人物及话题 people & Feature
?封面人物 Cover guy
以发现新面孔为己任，以时髦、优雅、低调、都市化为导向，从形式及概念两
方面让封面呈现出独一无二的创意，把最具有men's uno气质和潜力的男人第
一时间呈现在封面中，以图文形式对话他们的时尚态度。
Explore new faces, committed to stylish, elegant, low-key, urbanization-
oriented, showing a unique and creative cover, present the most potential and
men's uno temperament on the cover at the ?rst time.
?专题 Feature
针对那些不为你所知却已被它影响到的、已经或即将成为热点的概念、事件、人物等进行深入
浅出的解析，以此倡导一种属于“都市轻熟男”的摩登、自我、低调、优雅的生活方式。
Analyse  certain concepts, events and people, which the readers may not be awared of
but in?uenced. Introduce a modern, egotistic, low-keyed and elegant way of living.
2011年广告刊例15

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?人物 People
与时尚紧密联系的艺术家、导演、运动员、企业家等，通过
men's uno的镜头，呈现出独具一格的新面貌。
Interview with the artists, directors, athletes, entrepreneurs,
who are close to fashion, and show a new stylized look from
the view of men's uno.
?访问 Interview
他们是艺术或时装领域的重点人物，是设计师、品牌的CEO或品
牌代言人，他们对时尚、对生活有自己独特的观点和见解。
There are key persons, designers, brand CEOs and spokesmen in
art or fashion realm, we let them speak out their unique thoughts
and ideas.
?女孩 Uno girl
以欣赏女性美为出发点，
每期用摩登、精致、艺
术、浪漫的手法拍摄一个
当红的年轻女艺人，性感
不是噱头，女明星各种风
格的美以及时髦的影像才
是重点。
Photograph a certain
popular young female star
in each issue in a modern,
refined, artistic, romantic
approach. 
2011年广告刊例16

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?独家 Exclusive
整合丰富的时装资源，用独特的创意不断呈现当红艺人的独家时装之旅、著
名设计师的独家访问和拍摄，时尚艺术家的独家合作等。
Present an exclusive content about a trip of certain pop stars, or a famous
designer's exclusive interview and co-operation with photography and fashion
artists through rich resources integration and creative ideas.
?情感 Emotion
以敏锐的触角，解读“轻熟男”常需面对的情感困惑，用实
例结合专家分析，为读者找到抒解情绪的出口和解决问题的
方法。
Interpret“Young mature”emotional confusion with expert
analysis and relieve readers’ emotions and problems.
?职场 Career
从风水、装饰、着装等非常规的角度，用轻松、调侃的手法
为“轻熟男”打造时尚、生动的办公室生活。
From the feng shui, decorating, clothing and other
unconventional point of view, create a stylish, vivid office
culture for“Young mature”in an easy and ridicule way.
2011年广告刊例17

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?专栏 Column
给那些游走于时尚生活，或者在
时尚领域有一定代表性的新锐人
物一个表达所思所想的空间，以
他们的文字揭露未来的生活方式
及概念。
Provide a space for those new
fashion icons  to express their
thoughts and ideas, and let their
words reveal future lifestyle and
concepts.
?事件 Event
图文并茂的形式，直观、生动地
再现品牌当季的新闻事件、新品
发布、推广活动，或是一些独家
的幕后花絮。
Vividly present latest brand news,
product release, promotional
activities, or some exclusive
stories behind the scenes by
combining photos, texts with
notes.
?活动 Promotion
由men's uno发起、各品牌参
与，或由品牌发起、men's uno
参与的各种时尚事件、深度体验
之旅、品牌活动报导等。
A variety of fashion events and
brand special reports initiated
by Men's Uno and other brands
involved, or brands initiated and
men's uno involved.
2011年广告刊例18

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读者分析 Readers Analysis
25～29岁
35.4%
35～39岁
          7.5％
○  年龄状况 Age
20～24岁
21.6%
30～34岁
28.8%
40～45岁
     6.7％
○  行业分布 Business ○  职位状况 Profession
21.8%
IT/通讯行业(高级经理/主管)
IT/Telecommunication
外企制造业(高级经理/主管等)
Foreign Manufacturing Enterprise
其他
Others
金融(高级经理/主管等)
Financial
新闻媒体/广告/公关(主持人/播音员/记者/编辑等)
News Media/Advertising/PR
演艺圈/娱乐圈/艺术圈/(经纪人/导演/演员/模特等)
Art/Entertainment
奢侈品公司(名表洋酒服装及其他品牌公司等)
Luxury Company(Watch,Wine,Fashion and Others)
13.5%
9.8%
12.9%
10.3%
16.7%
8.7%
6.3%
高档商业(高级经理/主管)
High-end Commercial
董事长/总裁或副总裁/企业主管/企业合伙人
Chairman/President/Entrepreneur
总经理/副总经理
GM/Deputy GM
首席执行官/首席信息官/技术主管
CEO/CIO/Technical Supervisor
高级经理/主管/总监
Senior Manager/Supervisor/Director
艺术类设计师(建筑/工艺/造型等)
Art Designer(Construction/Art)
主持人/播音员/记者/编辑
Host/Radio DJ/Reporter/Editor
经纪人/导演/演员/模特
Agent/Movie Director/Actor/Model
专业人士(律师/医生/注册会计师等)
Professionals(Lawyer/Doctor/Accountant)
自由职业者/SOHO
Freelancer/SOHO
其他
Others
5.0%
5.7%
3.0%
25.3%
13.5%
13.6%
6.3%
4.1%
11%
12.5%
2011年广告刊例19
○  学历状况 Education Background
高中／中专或同等学历
High School
大学
College/University
硕士及以上
Master Degree and above
83.4%
8.6%8.4%

---------------------------------

○  收入状况 Monthly Income○  婚姻状况 Marriage Status
单身Single
66.7%
已婚married
30.2%
同居Cohabitation 3.1%
4001~5000RMB5001~7000RMB 7001~10000RMB
27.1%
10000RMB and
above
45.0%
12.4%15.5%
发行 DISTRIBUTION  
全国发行: 每期438,000本            
Distribution in PRC: 438,000 copies per issue
北京  Beijing 95,000 昆明 Kunming 4,850
上海  Shanghai      88,000 西安 Xian 5,200
广州 Guangzhou 35,000 天津 Tianjin 4,600
深圳  Shenzhen 26,000 济南 Jinan 3,900
成都  Chengdu 14,000 福州 Fuzhou         3,900
大连  Dalian 13,500 郑州 Zhengzhou     2,900
重庆  Chongqing 7,500 长春 Changchun 2,900
杭州  Hangzhou 13,000 合肥 Hefei 2,900
南京  Nanjing    8,000 香港 Hong Kong 2,900
沈阳  Shenyang 7,500         南昌 Nanchang 2,900
长沙  Changsha      6,400 石家庄 Shijiazhuang 2,900
太原  Taiyuan 5,500 厦门 Xiamen 3,500
青岛  Qingdao 5,800 海口 Haikou 2,000
哈尔滨 Harbin 5,400 贵阳 Guiyang   1,750
武汉 Wuhan  5,200 乌鲁木齐 Urumchi 1,750
○ 订阅Subscription           34,550
             
○ 宣传活动用赠刊Complimentary copies for Marketing Events        4,000
    
○ 赠刊免费陈列于北京、上海、广州三地的高档酒吧、餐厅及机场休息室                13,800 
      Free copies distributed at airport lounges, bars and restaurants in Beijing, Shanghai & Guangzhou.
2011年广告刊例20

---------------------------------

发行渠道 DISTRIBUTION CHANNEL
书报亭及零售摊点Newsstands         69%
超市Supermarkets            10%
机场和酒店大堂Airports and Hotel Lobbies       6%
邮局Post Of?ces            8%
书店Bookstores           7%
2011年《达人志men’s uno》广告价格
men’s uno China Advertising Rate 2011
封面拉页（内拉4P）Inside Front Cover Gatefold (4 Pages)  RMB 785,000
第一跨页1st DPS                             RMB 390,000
第二跨页2nd DPS                                            RMB 340,000
第三跨页3rd DPS                                            RMB 320,000
目录前跨页DPS Before Content Page                               RMB 290,000
卷首语Full Page Facing Chief Editor's Note   RMB 180,000
版权页 Full Page Facing Credits                                     RMB 170,000
花絮 Full Page Facing Behind the Scene                              RMB 160,000
目录页Full Page Facing Content Page                               RMB 150,000
编辑推荐页Full Page Facing Editor's View      RMB 140,000
第一正文前跨页1st DPS Before Editorial                                 RMB 280,000
第二正文前跨页2nd DPS Before Editorial                                 RMB 260,000
第三正文前跨页3rd DPS Before Editorial                                 RMB 245,000
封三跨页Inside Back Cover DPS                RMB 275,000
封底Outside Back Cover                                          RMB 375,000
杂志全页 Full Page ROP                                          RMB 120,000
杂志跨页DPS ROP                                          RMB 220,000
杂志半版 Half Page ROP                                          RMB 69,000
杂志1/3版1/3 Page ROP                                         RMB 54,000
内页软文Advertorial per Page                                     RMB 89,000
夹带广告 Insertion                                               RMB1.00/copy
○ 异形广告可根据客户的要求策划多种形式，价格面议。
     Advertising rate for special creative will be provided upon request.
(客户提供物料，规格不得过大过厚；Insertion provided by clients, insertion size should be con?rmed)
2011年广告刊例21

---------------------------------

别册标准报价 Advertising Rate –Supplement     
封面拉页 Front Cover Gatefold               RMB 230,000                             
第一跨页1st DPS                              RMB 200,000   
第二跨页2nd DPS                       RMB 175,000                             
目录页Full Page Facing Content Page   RMB 105,000    
封三Inside Back Cover                 RMB 95,000                          
封底Outside Back Cover                 RMB 185,000
跨页DPS ROP (不超过5个品牌 within 5 brands)  RMB 138,500                             
杂志全页Full Page ROP (不超过5页 within 5 pages)   RMB 83,000    
○ 出版月份 Publication Month： 7及12月 July & December
○ 别册不低于64页，别册与正刊纸张、开本相同，发行渠道与正刊同步。
    Not less than 64 pages for the Watch Supplements. The book size, paper type and
distribution channel are same as that of our Main Book.
出版周期 Publication Period                                       
出版日期  Publication Date 封面月份前一月之25号出版 25th of the preceding month
合同截止日期  Booking Deadline     出版前80天  80 days prior to publication date
广告物料截止日期  Material Deadline     出版前20天   20 days prior to publication date
广告物料要求 MATERIAL SPECIFICATION                               
广告物料Advertising Material :   由客户提供广告物料CD光盘及打样
  Delivered by advertiser on CD-Rom with colour proof
○印刷尺寸Trimmed Size     全页Full Page：288mm (H) x 228mm (W)
  跨页DPS：288mm (H) x 456mm (W)
○出血位Bleed Size         全页Full Page：294mm (H) x 234mm (W)
  跨页DPS：294mm (H) x 462mm (W)  
○图片色彩模式Picture Color Mode   CMYK
○图片分辨率Picture Size (Pixel)  300 dpi
○网线Screen Line  175
○档案格式File Format   AI File/TIF File
○档案大小File Size   每版广告不少于50M  Not less than 50M for each single page.，
附注REMARKS:
○指定广告版面须缴付15%附加费。15% surcharge for speci?ed positions.
○所有特别位置之广告，签署合同后均不可取消。其他位置之广告合同签署后如有任何变动，请于出版日前50天内以书面形
式通知，否则须缴付合同金额50%作为违约金。
No cancellation on booking of any prime position. For other positions, any amendment on the signed contract must be made
in writing 50 days prior to publication date; otherwise a 50% penalty will be charged.
2011年广告刊例22

---------------------------------

2009年隆重推出的《PERFECT TIME达人志·时计》是一本极具触感和质感的腕表珠宝杂志。以完全专
业的视角，辅以成熟的完美视觉，完整体现现实钟表业的创意无限和巧夺天工。2011年将会以双月刊的形式
呈现给读者更多更新的资讯内容。《PERFECT TIME达人志·时计》并非一本新创刊的手表杂志，2004年3月
《men's uno China》创刊之际，《PERFECT TIME达人志·时计》即以手表别册的形式出现，随着市场的发展
及需求，《PERFECT TIME达人志·时计》发展为一本专业的腕表珠宝杂志，最终发展成为一本双月刊。它也
许是目前国内发行量最大的一本腕表珠宝杂志。
PERFECT TIME was launched in 2009. It is a professional Watch and Jewelry magazine. We present you
with a good sense of tactility and high quality of production. In 2010,Perfect Time will be published every
three months and we will present more updated information.PERFECT TIME is not a new launching watch
magazine, it entered the market as the Watch Supplements in March 2004 of“men’s uno China”launching
time. With the development and demand of the market, PERFECT TIME becomes a professional Watch and
Jewelry magazine and will be published every two months. It may be the Watch and Jewelry magazine which
have the biggest volume of circulation at home now.
定位：   Positioning: 
? 1.钟表珠宝的专业性     ? 1. Professionalism on Watch and Jewelry
? 2.强烈的视觉效果    ? 2. Strong sense of vision
? 3.人文精神轰然呈现    ? 3. Humanism Spirit
? 4.专业的编辑人员和美术制作团队  ? 4. Professional editorial and graphic design group
发行渠道Distribution Channel：
? 随同men's uno正刊全国发行 Along with men's uno China  438,000份，占85%
? 北京、上海、广州、深圳、杭州、成都、大连、青岛、南京、武汉、太原、沈阳、长春，哈尔滨等城市的
机场，俱乐部会所，五星级酒店，高级健身俱乐部等场所直投，共计4万册。
Direct Delivers to airports, clubs, five-star hotels and fitness and spa in Beijing, Shanghai, Guangzhou,
Shenzhen, Hangzhou, Chengdu, Dalian, Qingdao, Nanjing, Wuhan, Taiyuan, Shenyang, Changchun, Harbin. 
Total 40,000 copies.
《PERFECT TIME达人志·时计》专业腕表珠宝杂志
2011年广告刊例23

---------------------------------

2011年广告刊例24
?资讯 News
关注国内国际钟表界的发展动向，从新闻、新品、实事入
手，随时报道业界最新动态。
Pay close attention to the tendency of watch ?eld home and
abroad，report the latest movement from News, Flash and
Event.
?趋势Trends
根据新一年表款的发布预测两大表展及全球钟表品牌的发展
趋势。
Forecast the two watch exhibitions and brands development
trends based on the release of newest watch.
?话题Topic
结合品牌当下的热点、趋势进行梳理、综合、归
纳，以专题的形式呈现。
Summarise, synthesize and sum up the hot spot
and tendency to show with feature form.
?精选 The Best
由本刊编辑严格甄选出最具代表性的新款腕表，
推荐给读者。
Select the most representational new watch by our
editor to recommend for the readers.

---------------------------------

2011年广告刊例25
?人物People
针对腕表与人物之间关系的访问，他们也许是钟表品
牌的高层、制表设计师、钟表收藏家，也许是资深表
评人、明星艺人等。
In view of the interview between watch and people,
they are maybe the brands policy maker, designer,
collector, senior critic and stars etc..
?视觉Vision
以正装组、时装组和静物组三个部分为
主题，拍摄风格各异的腕表大片。
Shooting different watch photos with
three themes of suits, fashion and still life.
?典藏Limits And Collection
搜集经典或限量表款，为钟表收藏家提供最
值得收藏的珍品时计。
Provid the informations of the most valuable
watch for the collectors by gathering  classical
and limited edition watch.
?珠宝Jewelry
网罗国际最新发布的珠宝产品，实时关注明
星与珠宝间的最新动向。
Round up the latest released jewelry and
focus on the newest tendency between
celebrities and jewelry.

---------------------------------

封面拉页（内拉4P）Inside Front Cover Gatefold (4 Pages)  RMB 785,000                 
第一跨页1st DPS                             RMB 390,000    
第二跨页2nd DPS                                           RMB 340,000    
第三跨页3rd DPS                                            RMB 320,000                  
目录前跨页DPS Before Content Page                               RMB 290,000                              
卷首语Full Page Facing Chief Editor's Note   RMB 180,000             
版权页 Full Page Facing Credits                                     RMB 170,000
花絮 Full Page Facing Behind the Scene                              RMB 160,000                              
? 广告尺寸Magazine Size：288*228mm
? 杂志用纸Paper Type： 封面: 200克进口铜版纸  Cover: 200 gsm Coated Art
  内页: 105克铜版纸   Inside: 105 gsm Coated Art
? 广告物料要求Material Requirement：同men's uno正刊 Same as men's uno China
? 出版月份Publication Month：2月、4月、6月、8月、10月和12月
   February, April, June, August, October and December issue
? 杂志页码：最低页码208页     Minimum Pages: 208 pages
? 内容Content：男装表65%，女装表20%，珠宝15%
    Male Watch 65%, Female Watch 20%, Jewelry 15%
? 广告客户可以索要直投名录，men's uno提供可供参考部分，包括城市、具体投放位置，但
不提供具体联络信息。
Some Information will be provided upon the request of clients such as cities, speci?c locations,
not including detailed contact information.
目录页Full Page Facing Content Page                               RMB 150,000                   
编辑推荐页Full Page Facing Editor's View      RMB 140,000 
第一正文前跨页1st DPS Before Editorial                                 RMB 280,000
第二正文前跨页2nd DPS Before Editorial                                 RMB 260,000
第三正文前跨页3rd DPS Before Editorial                                 RMB 245,000
封三跨页Inside Back Cover DPS                RMB 275,000     
封底Outside Back Cover                                          RMB 375,000
杂志全页 Full Page ROP                                          RMB 120,000 
杂志跨页DPS ROP                                          RMB 220,000                   
杂志半版 Half Page ROP                                          RMB 69,000     
杂志1/3版1/3 Page ROP                                         RMB 54,000                         
内页软文Advertorial per Page                                     RMB 89,000                  
夹带广告 Insertion                                                RMB 1.00/copy
2011年《PERFECT TiME》广告价格
Perfect Time Advertising Rate 2011
2011年广告刊例26