|
| 《精品购物指南》周一刊·2010年广告刊例 |
| 一、普通版面 Conventional Position |
版位名称
POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元)
RATE（RMB） |
全页
Full Page |
26×37.5 |
166,000 |
跨页
Double Page
Spread(DPS) |
52×37.5 |
292,000 |
1/2版
1/2 page Horizontal/
Vertical |
23×17 11.5×34 |
119,000 |
品牌故事全页
Full Page Brand Story |
26×37.5 |
166,000 |
|
1/3版
1/3 page Horizontal/
Vertical
|
23×11.3 7.6×34 |
86,000 |
1/4版
1/4 page Horizontal/
Vertical |
23×8.5 11.5×17 |
65,000 |
1/4版中置
1/4 page centered
at bottom |
11.5×17 |
85,000 |
1/2跨页
1/2 Horizontal DPS |
48×17 |
216,000 |
| 二、特殊版面 Special Position |
| 《Mr. Focus》 |
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元) RATE（RMB） |
封面拉页
Front Cover Gatefold |
51×37.5 |
385,000 |
封面通栏
Front Cover Banner |
24.5×6 |
136,000 |
封二跨页
IFC Spread |
52×37.5（有封面拉页时51.5×37.5） |
375,000 |
| (51.5×37.5 with Front Cover Gatefold) |
封二全页
IFC Full Page |
26×37.5（有封面拉页时25.5×37.5） |
208,000 |
| (25.5×37.5 with Front Cover Gatefold) |
封二旁页全页
Single Page facing IFC |
26×37.5 |
208,000 |
第3页全页
Page 3 Full Page |
26×37.5 |
198,000 |
第5页全页
Page 5 Full Page |
26×37.5 |
188,000 |
第7页全页
Page 7 Full Page |
26×37.5 |
178,000 |
中心跨页
Central Spread DPS |
52×37.5 |
353,000 |
封三全页
IBC Full Page |
26×37.5（有封底拉页时25.5×37.5） |
198,000 |
| (25.5×37.5 with OBC Gatefold) |
封底全页
OBC Full Page |
26×37.5（有封底拉页时25.5×37.5） |
219,000 |
| (25.5×37.5 with OBC Gatefold) |
| 封底拉页 OBC Gatefold |
51×37.5 |
368,000 |
| 《Mr. Life》 |
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元) RATE（RMB） |
封面拉页
Front Cover Gatefold |
51×37.5 |
348,000 |
封面通栏
Front Cover Banner |
24.5×6 |
126,000 |
封二跨页
IFC Spread |
52×37.5（有封面拉页时51.5×37.5） |
338,000 |
| (51.5×37.5 with Front Cover Gatefold) |
封二全页
IFC Full Page |
26×37.5（有封面拉页时25.5×37.5） |
188,000 |
| (25.5×37.5 with Front Cover Gatefold) |
封二旁页全页
Single Page facing IFC |
26×37.5 |
188,000 |
中心跨页
Central Spread DPS |
52×37.5 |
318,000 |
封三全页
IBC Full Page |
26×37.5（有封底拉页时25.5×37.5） |
178,000 |
| (25.5×37.5 with OBC Gatefold) |
封底全页
OBC Full Page |
26×37.5（有封底拉页时25.5×37.5） |
198,000 |
| (25.5×37.5 with OBC Gatefold) |
| 说明：“第3页全页”、“第5页全页”和“第7页全页”以版面标注的页码为准。 |
|
Notice: The items “Page 3 Full Page”,“Page 5 Full Page” and “Page 7 Full Page”
should be based on page numbers that appear in publication.
|
| 三、《LIFE STYLE》版面 LIFE STYLE Section |
| 《LIFE STYLE》 |
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元) RATE（RMB） |
封面拉页/折页
Front Cover Gatefold |
51×37.5 |
385,000 |
封二跨页
IFC Spread |
52×37.5 （有封面拉页时51.5×37.5） |
375,000 |
| (51.5×37.5 with Front Cover Gatefold) |
封底拉页/折页
OBC Gatefold |
51×37.5 |
368,000 |
中心跨页
DPS at Central Spread |
52×37.5 |
353,000 |
|
内页跨页（前1/2叠）
DPS before Central Spread
|
52×37.5 |
345,000 |
内页跨页（后1/2叠）
DPS after Central Spread |
52×37.5 |
292,000 |
封底全页
OBC Full Page |
26×37.5 |
219,000 |
（有封底拉页时25.5×37.5）
(25.5×37.5 with OBC Gatefold) |
封二全页
IFC Full Page |
26×37.5 |
208,000 |
（有封面拉页时25.5×37.5）
(25.5×37.5 with Front Cover Gatefold) |
封三全页
IBC Full Page |
26×37.5 |
198,000 |
（有封底拉页时25.5×37.5）
(25.5×37.5 with OBC Gatefold) |
| 目录前页全页 |
26×37.5 |
198,000 |
Single Page before
Table of Content |
| 专题封面对手页 |
26×37.5 |
208,000 |
Single Page
facing Feature |
| 内页全页（前1/2叠） |
26×37.5 |
188,000 |
Full Page before
Central Spread |
| 内页全页（后1/2叠） |
26×37.5 |
166,000 |
Full Page after
Central Spread |
| 品牌故事全页（前1/2叠) |
23×34 |
166,000 |
Full Page Brand Story
before Central Spread |
| 品牌故事全页（后1/2叠） |
23×34 |
146,000 |
Full Page Brand Story
after Central Spread |
| 内页1/2全页（前1/2叠） |
23×17 11.5×34 |
126,000 |
1/2 page before
Central Spread |
| 内页1/2全页（后1/2叠） |
23×17 11.5×34 |
105,000 |
1/2 page after
Central Spread |
| 内页1/3全页（前1/2叠） |
7.6×34 |
86,000 |
1/3 page before
Central Spread |
| 内页1/3全页（后1/2叠） |
7.6×34 |
76,000 |
1/2 page after
Central Spread |
| 《精品购物指南》周四刊·2010年广告刊例 |
| 豪华外封 Outside Covering Pages |
版位名称
POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元) RATE（RMB） |
封面拉页
Front Cover Gatefold |
51×37.5 |
518,000 |
封二封二旁跨页整版
IFC Spread |
52×37.5 |
396,000 |
封二整版
IFC Full Page |
26×37.5 |
252,000 |
封二旁页整版
Single Page facing IFC |
26×37.5 |
252,000 |
封三整版
IBC Full Page |
26×37.5 |
232,000 |
封底整版
OBC Full Page |
26×37.5 |
262,000 |
封二半版
1/2 horizontal IFC |
23×17 |
175,000 |
封二旁页半版
1/2 horizontal facing IFC |
23×17 |
175,000 |
封三半版
1/2 horizontal IBC |
23×17 |
155,000 |
封面通栏
Front Cover Banner |
24.5×6 |
136,000 |
中心跨页整版
DPS at Central Spread |
52×37.5 |
376,000 |
前1/2叠跨页整版
DPS before Central Spread |
52×37.5 |
366,000 |
后1/2叠跨页整版
DPS after Central Spread |
52×37.5 |
326,000 |
中心跨页半版
1/2 DPS at Central Spread |
48×17 |
266,000 |
|
前1/2叠跨页半版
1/2 DPS before Central Spread
|
48×17 |
256,000 |
后1/2叠跨页半版
1/2 DPS after Central Spread |
48×17 |
206,000 |
前1/2叠整版
Full Page before Central Spread |
26×37.5 |
236,000 |
后1/2叠整版
Full Page after Central Spread |
26×37.5 |
186,000 |
前1/2叠品牌故事整版
Full PageBrand Story
before Central Spread |
23×34 |
186,000 |
后1/2叠品牌故事整版
Full Page Brand Story
after Central Spread |
23×34 |
156,000 |
前1/2叠半版
1/2 horizontal/vertical
before Central Spread |
23×17 11.5×34 |
166,000 |
后1/2叠半版
1/2 horizontal/vertical
after Central Spread |
23×17 11.5×34 |
126,000 |
后1/2叠孤岛广告
Island Advertising
after Central Spread |
11.5×17 |
96,000 |
后1/2叠中位1/3版
1/3 horizontal centered
after Central Spread |
7.6×34 |
98,000 |
后1/2叠1/3版
1/3 page after
Central Spread |
23×11.3 7.6×34 |
86,000 |
后1/2叠1/4版
1/4 page after
Central Spread |
23×8.5 11.5×17 |
66,000 |
后1/2叠通栏
Inside Banner
after Central Spread |
23×6 |
46,000 |
| 每叠内页Inner Pages for Single Books |
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元)
RATE（RMB） |
|
封面拉页
Front CoverGatefold
|
51×37.5 |
385,000 |
封二封二旁跨页整版
IFC Spread |
52×37.5 |
375,000 |
封底整版
OBC Full Page |
26×37.5 |
219,000 |
封二整版
IFC Full Page |
26×37.5 |
208,000 |
封二旁页整版
Single page facing IFC |
26×37.5 |
208,000 |
| 封三整版IBC Full Page |
26×37.5 |
198,000 |
|
封面1/3版
1/3 Front Cover
|
8×30 |
128,000 |
封面通栏
Front Cover Banner |
24.5×6 |
108,000 |
中心跨页整版
DPS at CentralSpread |
52×37.5 |
353,000 |
前1/2叠跨页整版
DPS before Central Spread |
52×37.5 |
345,000 |
后1/2叠跨页整版
DPS after
Central Spread |
52×37.5 |
292,000 |
中心跨页半版
1/2 DPS at Central Spread |
48×17 |
226,000 |
前1/2叠跨页半版
1/2 DPS before Central Spread |
48×17 |
216,000 |
后1/2叠跨页半版
1/2 DPS after Central Spread |
48×17 |
196,000 |
目录前页整版
Single Pagebefore Table of Content |
26×37.5 |
198,000 |
前1/2叠整版
Full pagebefore Central Spread |
26×37.5 |
188,000 |
后1/2叠整版
Full pageafter Central Spread |
26×37.5 |
166,000 |
前1/2叠品牌故事整版
FullPage Brand Story
beforeCentral Spread |
23×34 |
166,000 |
后1/2叠品牌故事整版
FullPage Brand Story
after Central Spread |
23×34 |
136,000 |
前1/2叠半版
1/2 page before Central Spread |
23×17 11.5×34 |
119,000 |
后1/2叠半版
1/2 page after Central Spread |
23×17 11.5×34 |
105,000 |
前1/2叠孤岛广告
Island Advertising
before CentralSpread |
11.5×17 |
96,000 |
后1/2叠孤岛广告
Island Advertising
afterCentralSpread |
11.5×17 |
86,000 |
前1/2叠中位1/3版
1/3horizontal centered
beforeCentral Spread |
7.6×34 |
98,000 |
后1/2叠中位1/3版
1/3 horizontal centered
after Central Spread |
7.6×34 |
86,000 |
前1/2叠1/3版
1/3 page before Central Spread |
23×11.3 7.6×34 |
85,000 |
后1/2叠1/3版
1/3 page after Central Spread |
23×11.3 7.6×34 |
75,000 |
前1/2叠1/4版
1/4 page before Central Spread |
23×8.5 11.5×17 |
65,000 |
后1/2叠1/4版
1/4 page after Central Spread |
23×8.5 11.5×17 |
55,000 |
前1/2叠通栏
Inside Banner before Central Spread |
23×6 |
45,000 |
后1/2叠通栏
Inside Banner after Central Spread |
23×6 |
42,000 |
| 《Life Style》 The Life Style Section |
| 版位名称 POSITION |
规格: 宽×高（cm） SIZE:W*H(cm) |
价格(元) RATE（RMB） |
封面拉页/折页
Front Cover Gatefold |
51×37.5 |
385,000 |
封二封二旁跨页整版
IFC Spread |
52×37.5（有封面拉页时51.5×37.5）
(51.5×37.5 with Front Cover Gatefold) |
375,000 |
封底拉页/折页
OBC Gatefold |
51×37.5 |
368,000 |
中心页跨版
DPS at Central
Spread |
52×37.5 |
353,000 |
内页跨版（前1/2叠）
DPS before Central Spread |
52×37.5 |
345,000 |
内页跨版（后1/2叠 ）
DPS after Central Spread |
52×37.5 |
292,000 |
封底整版
OBC Full Page |
26×37.5（有封底拉页时25.5×37.5）
(25.5×37.5 with OBC Gatefold) |
219,000 |
封二整版
IFC Full Page |
26×37.5（有封面拉页时25.5×37.5）
(25.5×37.5 with Front Cover Gatefold) |
208,000 |
封三整版
IBC Full Page |
26×37.5（有封底拉页时25.5×37.5）
(25.5×37.5 with OBC Gatefold) |
198,000 |
目录前页整版
Single Page before Table of Content |
26×37.5 |
198,000 |
专题封面对手版
Single Page facing Feature |
26×37.5 |
208,000 |
内页整版（前1/2叠）
Full Page before Central Spread |
26×37.5 |
188,000 |
内页整版（后1/2叠）
Full Page afterCentral Spread |
26×37.5 |
166,000 |
| 品牌故事整版（前1/2叠） |
23×34 |
166,000 |
Full Page Brand Story
before Central Spread |
| 品牌故事整版（后1/2叠） |
23×34 |
146,000 |
Full Page Brand Story
after Central Spread |
内页1/2版（前1/2叠）
1/2 page before Central Spread |
23×17 11.5×34 |
126,000 |
内页1/2版（后1/2叠）
1/2 page after Central Spread |
23×17 11.5×34 |
105,000 |
内页1/3版（前1/2叠）
1/3 page before Central Spread |
7.6×34 |
86,000 |
内页1/3版（后1/2叠）
1/2 page after Central Spread |
7.6×34 |
76,000 |
刊户须知:
1. 在本报刊登广告须按《广告法》规定办理。交验真实、合法的证明文件。所有广告须经广告部审核。
2. 本报执行款到发稿的广告费预付制度,刊登广告须预付全部广告费。
3. 指定版位加收刊例价格的10%,撤版费为刊例价格的30%。
4. 本报支持客户自由发挥创意刊发异型广告,但须经过广告部认可,并统一按以下标准收费: 豪华铜版纸418元/平方厘米;涂布新闻纸358元/平方厘米。
5. 任意纸张、页面组合以及特殊印刷工艺的广告形式均欢迎在本报刊发,并提供相关方面的策划建议,具体广告形式和价格面议。
6. 本报支持夹带广告的刊发,价格为1元/份/16开,8万份起做,开本形式和广告内容需广告部认可,广告的制作和印刷费用由广告客户自行承担。
7. 整版成品尺寸为26χ37.5cm,出血尺寸为出血边各加3mm。
8. 封面通栏广告每期最多安排两个。
9. “孤岛广告”的广告规格可以按客户要求增大或减小,价格按照基本规格的同比增减。
10. “品牌故事”不能明确刊登客户地址、电话、联系方式等促销信息,在lifestyle中刊发需2P起。如需本报进行编辑和后期制作,需交付8000元/版的制作费。
11. 广告软片要求:铜版纸输出线数175,涂布、新闻纸输出线数150。
12. 交盘要求:电子文件格式可以使用:TIFF、EPS,TIFF文件要求分辨率为300DPI,且色彩模式为CMYK,如对色彩有要求,请提供数码打样或传统打样色稿。
13. 预定lifestyle广告需与本报事先确认。
14. 此刊例适用于刊登工商类广告的客户,如遇特刊、别册等情况,广告价格以报社发布的价格通告为准。本刊例的解释权归精品购物指南报社。
|
